If you're a business owner, entrepreneur, or founder frustrated that your marketing is working but your sales aren’t closing, this episode is for you.

Lewis Haydon, a trusted business coach and mentor to growth focused founders, exposes the hidden truths behind why most conversion rates stall. This isn’t about adding more leads, gimmicky scripts, or high-pressure closes. It’s about fixing the real leaks in your sales process so that every lead counts.

In this raw, no fluff episode, Lewis breaks down the sales psychology behind why prospects say, “I’ll think about it,” why founders waste thousands chasing new leads instead of fixing their pipeline, and the exact shifts you need to make to multiply your sales without more marketing spend.

You’ll learn the conversion rate secrets no one talks about from framing and positioning, to mastering discovery, to controlling the close without pressure. Whether you’re running calls yourself or leading a sales team, this episode is a blueprint for turning more conversations into cash flow.

Takeaways:

• Why chasing more leads is killing your business (and how to fix it)

• How to pre-frame and position every sales conversation for higher conversions.

• The one discovery mistake that keeps founders stuck at 10–15% close rates.

• How to stop hearing “I’ll think about it” and lead prospects to clear decisions.

• Why conversion isn’t about scripts, it’s about control, trust, and clarity.

Chapters:

00:00 – Why More Leads Won’t Fix Your Sales Problem

05:30 – The Real Reason Prospects Say “I’ll Think About It”

15:00 – The Pain vs. Vision Drivers Behind Every Sale

22:45 – The Silent Killers of Conversion Rates

30:00 – The 3 Secrets That Actually Increase Conversion

40:15 – Final Takeaway: Control Over Closing

Keywords:

conversion rate, sales conversion, how to increase sales conversion, sales psychology, handling objections, sales close rate, business growth, lead conversion, sales coaching, sales process for founders, improve conversion rate

Find out more at ⁠⁠⁠lewishaydon.com⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠LinkedIn