Ever get the feeling—or have been told outright—that everyone likes you, only to still lose the sale? This episode shares the brutal sales lesson that changed everything for me.

In the world of LBM sales, being likable and working hard is essential, but insufficient. If your offer doesn’t help your customer make, find, or save money, you’re just a distraction.

In this episode, you’ll hear the story of a devastating sales loss and how it revealed a framework I use every day to drive my own profitable selling efforts.

By the end of this episode, you’ll learn:

• The 3 verbs every LBM seller needs to master to win more work fast

• The biggest mistake even experienced reps make when pitching new business

• How to turn client pain points into profitable proposals with simple back-of-the-napkin math

Listen now to discover how to stop losing deals you should win—and start creating offers that actually move the needle for your buyers.

For a print version of this episode to share with your team, click here to download.

Do you feel like you are wasting your time with tire kickers and price-focused, low-margin prospects who drain your energy and your profits? This episode reveals the two simple words that could instantly transform the way you qualify leads and close deals.

If you’re in the LBM sales world, you may feel the pressure to chase every opportunity, but not every deal is worth the chase. In this episode, we explore how thinking in terms of “Incremental” and “Accretive” can help you filter out the time-wasters and focus only on work that grows both revenue and profit.

Here’s what what’s in it for you:

• A simple two-word framework to instantly qualify whether a prospect is worth your time

• Real-world examples of deals that were incremental but not accretive—and why they became profit-killers

• Specific questions to ask during prospecting that save you time, boost margins, and build a stronger sales pipeline

Listen now to discover how to stop wasting time on low-value leads and start building a sales pipeline full of profitable, high-margin deals.

Are you tired of cold calls going nowhere—and feeling like you’re a nuisance?

If you’re in LBM sales and struggling to land quality meetings, this episode reveals the missing link: how to use the first 30 seconds of a sales call to earn trust, build credibility, and open the door to profitable conversations. We’ll break down the exact 3-step RRI framework that can instantly separate you from all the other sales schmucks slinging stuff—and lead to higher-margin deals.

In this episode you will:

• Learn the proven RRI Framework that helped host Bradley Hartman generate over $1M in sales calling people he did not know

• Discover why most salespeople fail on the first call—and how to never make that mistake again

• Get a real-world, repeatable phone script that show you exactly how to earn the right to interrupt and then deliver value

If you want to land more meetings, win more deals, and stop competing on price—tap play and start using the RRI framework today.