What if the most impressive fashion stat of the year: Dior Men’s Summer 2026 film hitting ONE BILLION views isn't a victory, but a strategic red flag?

In this provocative episode, Marc Abergel, our luxury expert based in Paris, unpacks why mass visibility might be eroding the very thing that makes luxury… luxury. Through his concept of cultural sovereignty, Abergel argues that the race for virality dilutes the aura, mystique, and reverence that historically made luxury Maisons like Dior, Vuitton, Chanel, Rolex or Hermès, truly desirable.

Referencing Jonathan Anderson’s beautifully choreographed runway as a "ritual of intimacy", the episode explores the tension between authorship and algorithms, scale and meaning, speed and sequence. Abergel proposes a new paradigm for luxury storytelling: one that goes vertical, not viral: beginning with the most loyal clients in sacred, intimate spaces before broadcasting to the world.

From fashion to tech to art, this is a blueprint for reclaiming narrative control in a noisy, flattened digital world.

• “The billion views weren’t the objective. They were the echo of a cultural shift.”
• “Luxury at its best is about story revealed, not dumped. Whispered to the few before it echoes to the many.”
• “We’ve mistaken views for relevance, and scale for success.”
• “If you buy Dior at Dior, you should watch Dior at Dior.”
• “The future isn’t more reach. It’s deeper resonance.”
• "LVMH and its peers have the means to outsmart Big Tech's algorithm"

Read us at http://marcinparis.substack.com

What happens when the most influential figure in modern fashion steps down? Drawing on insights from Marc Abergel's article, we explore why Anna Wintour’s eventual departure from Vogue is not a mere editorial change: it’s a civilizational moment. We dive deep into the symbolic, strategic, and mythic dimensions of succession at Vogue.

More than just a magazine, Vogue is portrayed as a Ministry of Culture, an institution responsible for shaping collective taste, aspiration, and style. The podcast breaks down the four essential powers required for Vogue's next editor-in-chief and examines eight potential successors, not merely as candidates but as archetypes, each representing a radically different future for fashion and culture. They are: Ava Duvernay, Edward Enninful, Ruth E. Carter, Phoebe Philo, Michaela Coel, Pharrell Williams, Kim Jones and Daniel Roseberry.

For leaders across the luxury and media industries, this episode offers a rare lens on how cultural authority is crafted, maintained, and potentially lost.

• "This isn’t just a vacancy. It’s a vacuum — a sudden stillness in the cultural stratosphere."
• "The next editor-in-chief has to preside, not just post. Without that gravity, even beautiful images become content clutter."
• "Vogue's next leader isn’t just an editor — they are a Minister of Cultural Affairs."
• "In a world fighting for attention, sometimes silence is the loudest form of authorship."
• "We don’t just need a new Anna. We need the next sovereign of style."

In this episode, we unpack an analysis by Marc Abergel, luxury exec from Paris to discuss how Jonathan Anderson’s arrival at Dior Men isn’t just a change in creative direction, it’s a cinematic coup. With his debut collection, Anderson reframes Dior not as a heritage brand but as a storytelling studio, capable of choreographing emotional gravity, visual drama, and global relevance.We explore how his approach taps into luxury’s deeper mission: to not just make fashion, but to shape cultural mythologies. If LVMH made Dior global, Anderson might make it eternal.

• “Anderson doesn’t design clothes. He directs scenes.”
• “This wasn’t a runway. It was a cinematic portal: Paris turned into a dreamscape.”
• “Dior’s comeback isn’t about louder logos. It’s about reclaiming cultural authorship.”
• “Luxury brands don’t just need storytellers. They need myth-makers. Anderson gets that.”
• “Where most brands chase the algorithm, Dior under Anderson is chasing emotional resonance.”

Title: Directed by Anderson, Dior’s Cultural Comeback. Dior's debut reimagines fashion as authorship: cinematic, symbolic, choreographed and scripted with cultural intent

LVMH DIOR ANDERSON