As always, Hanne and I discuss relevant academic research that caught our attention – this time research looking at how different demographic groups use search engines.

We then chat to Luke Whitaker, Senior SEO Consultant at Organic, about search engine optimisation (SEO). Luke tells us about his passion for educating people about SEO. We also discuss recent changes to the Google algorithm, his advice for smaller businesses trying to attract traffic on search engines, and tools for understanding user behaviour.

We also discuss the role of generative AI in SEO, and whether TikTok is a search engine…

To contact Luke, you can email him (lukewhitaker4@gmail.com) or find him on LinkedIn here: https://www.linkedin.com/in/luke-whitaker-886948b4/

You can also subscribe to Luke's podcast Making Everyone A Little Bit SEO here: https://open.spotify.com/show/1b5mAiXiTIZhIIKghR9hbh

In this episode we chat to a conversion optimisation expert, Ryan Webb, about his work in making websites more commercially effective. With more than 20 years of experience, Ryan is a recognised expert in this field and has worked with a wide range of clients.

Ryan shares his 4-point plan for reviewing and improving websites, as well as explaining his decision to become a B Corp and to generally consider the impact of his work from an ethical perspective.

As always, Hanne and I also discuss some of the latest research in this area of digital behaviour.

You can reach Ryan via his website https://ryan-webb.co.uk/.

Please also share and subscribe to the podcast, and let us know your feedback at tom.bowden-green@uwe.ac.uk and hanne.knight@plymouth.ac.uk

We chat to Ross Middleham, Creative Lead at the Met Office.  How does he encourage the Met Office to engage a wide range of audiences creatively?  How can he be creative when communicating online around serious issues such as the weather and climate change?  How does he deal with negativity around these issues?  Does he have any tips for marketers and communicators when trying to think creatively?

So many questions, and around 30 minutes to answer them! 
 
As always, we begin this episode with a quick summary of some interesting academic research, relating to digital behaviour. 

We hope you enjoy this discussion and the podcast in general.  Please share and subscribe if you do!

Feel free to contact either of us (Hanne or Tom) directly if you want to discuss any of the points covered: Hanne.Knight@plymouth.ac.uk, or Tom.Bowden-Green@uwe.ac.uk