Are you a florist looking to supercharge your online presence and reach more customers? This video is a must-watch! Join Deirdre from Kays Flower School and social media expert Denise Inspired as they reveal the critical recent changes on Instagram and how Google is adapting to the new world of social media search.

Discover why younger generations are ditching traditional Google searches and heading straight to platforms like Instagram to find local businesses – and what that means for YOUR flower shop!

In this video, you'll learn:

Why Google is now integrating with social media, and how this impacts your online visibility.

The profound shift in user search behavior and why florists need to be where their customers are.

The immense opportunities this integration offers for local businesses like yours to increase reach and drive sales.

Key Takeaways & Actionable Steps for Florists:

Optimize Your Instagram Profile: Learn how to use keywords, location tags, and relevant hashtags to ensure your beautiful arrangements are found by local customers.

Master Instagram Reels: Discover why video content is crucial and how to create engaging Reels that boost your discoverability.

Connect Instagram & Google Business Profile: Understand how linking these two powerful platforms can significantly enhance your local SEO and get your shop seen.

Create Engaging Content: Tips on producing value-driven content that educates, inspires, and converts followers into loyal customers.

Don't let these crucial online changes pass you by! Watch now to get ahead of the curve and make your floral business truly blossom online.

🔗 Useful Links:

Visit Kays Flower School: www.kaysflowerschool.com

Learn More from Denise Inspired: https://www.instagram.com/denise_inspired/

Join the Kays Flower School Community: https://www.facebook.com/groups/KaysFlowerSchool

FREE FLOWER COURSE for Beginners - https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

#Hashtags:

#FloristMarketing #FlowerShop #InstagramForFlorists #GoogleSEO #LocalBusiness #SmallBusinessMarketing #FloralBusiness #DeniseInspired #KaysFlowerSchool #SocialMediaMarketing #FlowerBusinessTips #OnlineMarketing #GetMoreCustomers #InstagramTips #GoogleMyBusiness #ReelsForBusiness

Having heard Esther present this SEO presentation at Social Media Fest earlier this year, we were only delighted that she agreed to come on our Podcast and teach us an easy way to understand SEO.

Esther runs IPA Group a global organisation helping small and startup business with their Digital & Social Platforms.

Esther can be found here by email: - esther@ipagroup.co

Make sure to mention KAYSFS when you contact them about your digital needs.

#seoforflorist #whatfloristsneedtoknowaboutseo #flowershopseo #floraleducation

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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

Sign up Here

https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

Join Deirdre from Kay's Flower School as she sits down with Irish floristry legend, Richard Haslam, who celebrates an incredible 50 years in the flower industry! In this insightful podcast, Richard shares his unparalleled experience, reflecting on how floristry and floral design have transformed over the past five decades.

Discover:

The dramatic shifts in floristry practices, from the days before floral foam to the current trends and sustainable approaches.

How wedding couples' expectations and floral choices have evolved, moving from traditional designs to more personalized styles.

Richard's thoughts on the importance of fundamental wiring techniques, even in a modern floristry landscape.

The changing landscape of flower sourcing, from a prevalence of Irish growers to the impact of international markets.

Key business advice for florists, including the power of recommendations, cultivating your own clientele, and the importance of knowing your product.

Richard's vision for the future of the Irish floristry industry and the crucial role of apprenticeships.

At Kay's Flower School, we believe in continuous support for our florists. This interview exemplifies our commitment to bringing you advice and insights from leading floral experts like Richard Haslam, ensuring our students are always supported in the industry, long after their training is complete.

Whether you're looking to train in floristry, hone your flower arranging skills, or simply love learning about the floral world, this podcast is packed with invaluable wisdom from a true icon.

#FloristryTraining #FlowerArrangingIreland #Kay'sFlowerSchool #RichardHaslam #IrishFloristry #FloralDesign #CareerInFlowers #FloristLife #WeddingFlowersIreland #SustainableFloristry #FloralEducation

🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸

Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

Sign up Here

https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us