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The Food Professor

The Food Professor

Auteur(s): Michael LeBlanc Dr. Sylvain Charlebois
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 Join Dr. Sylvain Charlebois, Senior Director, Agri-Food Analytics Lab at Dalhousie University in Halifax with host Michael LeBlanc as they look at the hot issues in the food, foodservice, grocery and restaurant industries. We'll discuss proprietary industry and consumer food related research, check out fresh new ideas and talk about half baked strategies. © 2020-2025 M.E. LeBlanc & Company Inc. All Rights Reserved.2020-2025 The Food Professor podcast partnership Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Politique Sciences politiques Économie
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  • Chicken Supply Turmoil, GST off Food Movement and guest Carman Allison, Vice President NIQ Canada

    Chicken Supply Turmoil, GST off Food Movement and guest Carman Allison, Vice President NIQ Canada
    Dec 11 2025
    This episode of The Food Professor Podcast opens with Michael and Sylvain analyzing the most pressing developments shaping Canada’s food and retail landscape. Sylvain reflects on the extraordinary national and global reach of Canada’s Food Price Report, which this year generated unprecedented media attention and continues to influence retailers, manufacturers, governments, and consumers planning for 2026. They dig into the structural issues behind Canada’s complex food-tax regime, discuss why the GST holiday changed how Canadians think about food pricing, and explore the broader economic forces influencing consumer behaviour.The hosts then turn to one of the most surprising developments of the season: mounting instability in the chicken sector. With nine consecutive missed production cycles, increased reliance on imports, and confusion around border testing, the system designed to provide stability is under strain. Sylvain breaks down why this matters for households, grocers, foodservice operators, and the broader supply chain—especially as chicken remains Canada’s most-purchased protein. The conversation then expands southward to U.S. agricultural subsidies, tariff battles, Costco’s legal challenge over tariff refunds, and the potential fallout of proposed U.S. tariffs on Canadian fertilizer.The second half of the episode shifts to a live interview recorded at the Coffee Association of Canada conference, where Michael and Sylvain sit down with Carman Allison, Vice President, NIQ Canada, one of the country’s most respected consumer data voices. Carman previews her conference keynote, “Navigating Disruption,” and explains why coffee inflation is reshaping buying behaviour even among loyal consumers who consider coffee essential. She outlines NIQ’s segmentation showing that 29% of Canadian households are now financially vulnerable—and how this is affecting deal-seeking, product substitution, and consumption patterns.Drawing on NIQ’s expanded Omni Shopper Panel, Carman describes how rapid multicultural population growth is shifting beverage preferences, why Generation X now holds the greatest spending power, and how value-seeking is reshaping entire store categories. She also reveals early evidence of the GLP-1 effect, where households using weight-loss or diabetes medications show measurable declines in food consumption.Carman closes by highlighting growth opportunities in instant coffee, protein-and-coffee hybrids, Maple-forward flavour innovation, and the continued rise of home-meal-replacement programs. Her insights give retailers and suppliers a grounded, data-rich roadmap for growth in a highly price-sensitive marketplace. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce ...
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    58 min
  • Canada’s Food Price Report 2026 Revealed + Hugo Magnan, President of Groupe MAG, on the Art of Great Canadian Mayo

    Canada’s Food Price Report 2026 Revealed + Hugo Magnan, President of Groupe MAG, on the Art of Great Canadian Mayo
    Dec 4 2025
    In this action and insight-packed episode of The Food Professor Podcast, Michael LeBlanc and Sylvain Charlebois sit down with Hugo Magnan, President of Groupe MAG, the Quebec-based culinary innovator behind some of Canada’s most delicious mayonnaise, salad dressings, dips, and sauces. Hugo shares the company’s origin story — founded in 1989 by his father Jacques — and explains how Groupe MAG carved out a loyal following through premium ingredients, bold flavours, and a commitment to craft. Michael even reveals his own culinary experiments using MAG mayonnaise in a Texan-style potato salad, highlighting the brand’s versatility and taste advantage over mainstream competitors. The conversation explores the future of condiments, how regional producers scale nationally, and why MAG's formula resonates with consumers craving authenticity and umami-rich flavours.The second half of the episode pivots to the newly released Canada’s Food Price Report, featuring a detailed breakdown of projected food inflation for 2026. Using AI-driven forecasting, Sylvain’s research team anticipates grocery price increases of 4–6% next year — adding nearly $1,000 annually for a family of four. Meat, centre-aisle pantry goods, and restaurant meals are expected to drive most inflation, while coffee prices are entering what Michael calls “eye-watering levels” due to global supply constraints. Sylvain warns that restructuring by major food manufacturers may lead to fewer product choices, reducing competition and elevating prices, particularly in packaged foods.Yet, amid affordability challenges, the report identifies positive shifts. Canadian consumers are entering 2026 more informed, intentional, and empowered than during the pandemic inflation wave. Shopping trips per household have risen from five to more than seven per month, as families comparison-shop, loyalty surf, and embrace food rescue apps, private label alternatives, and price-matching codes. Structural forces — from discount grocer expansion in Quebec to declining alcohol consumption in restaurants — are also reshaping the retail landscape. Restaurants, facing lower bar revenues, will need to reinvent profitability while consumers lean more into at-home dining.Whether you're a food lover curious about better mayonnaise, a retailer navigating shifting economics, or a policy-watcher tracking food affordability, this episode blends culinary storytelling with hard-hitting data, offering both delicious inspiration and serious insight into the year ahead. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to ...
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    1 h et 2 min
  • Canada's Food Price Report Sneak Peek, Lefty Farmers, Campbell's Chicken Soup Traitor & guest Ransom Hawley, CEO of Caddle, on How GLP-1 Drugs Are Reshaping Canadians

    Canada's Food Price Report Sneak Peek, Lefty Farmers, Campbell's Chicken Soup Traitor & guest Ransom Hawley, CEO of Caddle, on How GLP-1 Drugs Are Reshaping Canadians
    Nov 27 2025
    This episode of The Food Professor Podcast takes a deep dive into one of the most powerful forces now reshaping the food industry: the rapid rise of GLP-1 weight-loss drugs such as Ozempic and Wegovy. Hosts Michael LeBlanc and Dr. Sylvain Charlebois begin with a run-through of current food and retail headlines, including controversy at Campbell Soup, conversations around AI adoption and innovation in the food sector, and early teasers from the 2026 Canada Food Price Report. These stories set the stage for this week’s feature discussion: how GLP-1 medications are altering what consumers eat, where they shop, and which products they choose.The heart of the episode features an in-depth interview with Ransom Hawley, Founder and CEO of Caddle, a Canadian mobile-first consumer insights platform with access to real-time behavioural data. Hawley shares new Canadian research showing GLP-1 household usage has jumped from 10% to 14% over two years, a dramatic 40% increase. Equally important is the shift in why people are taking these drugs: where most users initially relied on them to manage type-2 diabetes, an increasing number now use them primarily for weight loss. That consumer pivot mirrors rapid adoption trends in the United States and offers important clues about what’s coming next for Canadian retailers, manufacturers and restaurants.Hawley reveals that GLP-1 users report eating less, losing weight, buying fewer groceries, and reducing restaurant visits. Consumption of alcohol, sugary beverages and impulse-driven snack foods is falling, while protein-rich foods, functional beverages and satiety-oriented products are gaining momentum. Categories seeing the steepest declines include bakery goods, packaged cookies, chocolates, soft drinks and sweet snacks—all long-time staples of convenience-driven food consumption. This suggests a structural shift, not a temporary fad.The conversation expands to consider the broader implications. As GLP-1 usage rises, brands face new challenges and opportunities: How should they reformulate products for consumers who eat less? Should retailers redesign planograms to reflect category shrinkage? Will foodservice operators pivot toward protein-forward meals, smoothies and portion-smart menu strategies? As the hosts discuss, this is the first time since COVID-era lockdowns that such a large segment of the population is simultaneously changing eating behaviours, and its ripple effects will reshape category strategies, promotional plans, and innovation pipelines.By the end of the episode, one thing is clear: GLP-1 drugs are not just a pharmaceutical phenomenon—they are transforming food culture, retail economics, and consumer expectations. Retailers and brands that ignore this shift risk falling behind; those who understand it may unlock a once-in-a-generation competitive advantage. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in ...
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    52 min
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