In this episode of The Healthy Enterprise, host Michael Gorton shares his journey as a serial entrepreneur and pioneer in telemedicine through his work with Teladoc. He reflects on how COVID-19 accelerated virtual care adoption and introduces his new venture, Recuro, focused on early detection and prevention. The conversation explores innovations in mobile healthcare, AI-driven personal health data, and the future of diagnostics—while touching on the entrepreneurial mindset needed to overcome healthcare’s bureaucratic challenges and drive meaningful change.

Chapters:
00:00 Introduction to Michael Gorton and Telemedicine
04:14 The Birth of Teladoc
08:48 Telemedicine's Rise During COVID-19
15:32 Transitioning to Recuro: A New Venture
22:46 Innovations in Early Detection and Prevention
28:28 Innovations in Mobile Healthcare
31:08 The Future of Personal Health Data
34:57 The Role of AI in Early Diagnosis
35:41 The Journey of an Author
39:10 Exploring the Universe: Plasma Physics and Beyond
44:20 Phantom Space: The Future of Data Centers
51:17 Overcoming Bureaucratic Hurdles in Healthcare

Guest Information:

• Guest's Name: Michael Gorton
• Guest's Title/Position: Founder
• Guest's Linkedin: https://www.linkedin.com/in/michael-s-gorton/
• Company / Affiliation: Dynamic Works Consulting https://michaelgorton.us/
• Guest's Bio: Michael Gorton is a 15-time entrepreneur, author, and pioneer in telemedicine and digital health. As the founder of Teladoc—the world’s largest telemedicine company—he helped ignite a half-trillion-dollar industry. With degrees in engineering and law, Michael has built a career turning bold ideas into reality through ventures spanning healthcare, energy, and technology. A bestselling author and frequent keynote speaker, he continues to inspire innovation and leadership through his writing, public speaking, and mentorship of emerging entrepreneurs.

Takeaways:

• Michael Gorton is a serial entrepreneur and founder of Teladoc.
• Telemedicine gained significant traction during the COVID-19 pandemic.
• 87% of the U.S. population now prefers telemedicine for consultations.
• Telemedicine can be more profitable for doctors compared to traditional practices.
• Early detection in healthcare can prevent costly and dangerous conditions.
• Recuro aims to simplify healthcare and enhance early detection.
• The healthcare system is complicated and needs simplification.
• Innovative technologies can aid in early diagnosis and prevention.
• Access to healthcare is crucial for rural populations.
• Making healthcare simple can save lives and reduce costs.
• Mobile healthcare units are being developed for remote areas.
• Smartwatches can collect valuable health data.
• AI can help diagnose health issues early.
• Personal health data ownership is crucial for patients.
• Bureaucratic hurdles slow down healthcare innovation.
• Persistence is key to overcoming challenges in healthcare.
• Science fiction can inspire real-world innovations.
• Plasma physics may hold answers to extraterrestrial intelligence.
• Data centers in space could revolutionize AI processing.
• Collaboration among innovators is essential for progress.

In this episode of The Healthy Enterprise, Heath sits down with Michele Hart, Director of Marketing Communications at BostonSight, to explore the art and impact of nonprofit marketing in healthcare. Michele shares her journey from anthropology and journalism to leading marketing for a pioneering organization improving lives through innovative scleral lens technology. She discusses the challenges of mission-driven marketing—balancing purpose with growth, navigating the pandemic’s disruption, and aligning teams across marketing, sales, and product development—while emphasizing the importance of clear communication, the value of outsourcing for fresh perspectives, and the strategies that have helped BostonSight strengthen its brand and expand its global reach.

Chapters:
00:00 Introduction to Michele Hart and Her Journey
02:52 Transitioning to Nonprofit Marketing
05:54 The Impact of COVID-19 on Work Dynamics
08:55 Understanding BostonSight and Its Mission
11:50 The Science Behind Scleral Lenses
14:59 Marketing Challenges and Strategies at BostonSight
17:52 Navigating the Commercial Landscape of Scleral Lenses
21:01 Expanding Global Reach and Partnerships
23:58 Optimizing Marketing Channels and Strategies
26:23 Streamlining Communication in Marketing
30:31 The Importance of Outsourcing for Fresh Perspectives
34:40 Aligning Marketing, Sales, and Product Development
36:53 Revenue Generation in Nonprofits
38:40 Innovative Marketing Strategies and Patient Engagement
42:25 The Future of Marketing: Balancing Digital and In-Person
45:45 Innovations in Scleral Lens Technology

Guest Information:

• Guest's Name: Michele Hart
• Guest's Title/Position: Director, Marketing and Communications
• Guest's Linkedin: https://www.linkedin.com/in/michelespilberghart/
• Company / Affiliation:BostonSight https://www.bostonsight.org/
• Guest's Bio: Michele Hart is a strategic and creative communications leader with a proven ability to align business goals with marketing strategy and optimize resources for maximum impact. With extensive experience in the nonprofit and healthcare sectors, she develops high-performing campaigns that engage both B2B and B2C audiences, drive growth, and expand access to meaningful solutions. Her work has been featured in leading outlets including The New York Times, The Boston Globe, Good Housekeeping, TIME, and Prevention Magazine.

Takeaways:
-Michele Hart has over 25 years of experience in healthcare marketing.
-Her background in anthropology has been valuable in understanding consumer behavior.
-Transitioning to nonprofit work has provided her with meaningful mission-based experiences.
-COVID-19 created unique challenges but also fostered team bonding.
-BostonSight specializes in scleral lenses that improve vision and comfort for patients.
-The organization has a strong focus on patient care and research.
-Marketing strategies include optimizing channels and building brand identity.
-The commercial scleral lens is used by optometrists worldwide.
-Partnerships with international eye institutes have expanded their reach.
-Press releases remain a vital tool for internal communication and marketing.
-Streamlining communication is essential to avoid muddled messaging.
-Outsourcing can provide valuable insights and an objective perspective.
-Aligning marketing, sales, and product development is crucial for success.
-Nonprofits must focus on revenue generation to sustain their mission.
-Innovative marketing strategies can enhance patient engagement.
-In-person connections are becoming increasingly important post-pandemic.
-Traditional marketing methods are seeing a resurgence in the digital age.
-Scleral lenses are evolving with new technology for better patient outcomes.
-A focus on prevention in healthcare could transform patient care.
-Engaging with patients through webinars and testimonials builds trust.

In this episode of The Healthy Enterprise, host Heath speaks with Ataes Aggarwal, co-founder of Moodr Health, an AI-driven platform improving behavioral health through remote monitoring. They discuss Moodr’s origins, its evolution from perinatal mental health to broader applications, and the ethical use of AI in healthcare. Ataes shares lessons on scaling a health tech startup, building motivated and independent teams, and navigating challenges unique to communities like Appalachia. The conversation also touches on marketing’s role in brand growth, the power of partnerships, and Ataes’ core advice: keep things simple and stay persistent.

Chapters:
00:00 Introduction to Moodr Health and Its Mission
03:12 The Genesis of Moodr Health
06:09 The Role of Data in Behavioral Health
08:46 Building Relationships Through Technology
12:07 Ethical AI in Healthcare
15:00 Expanding Focus: From Perinatal to Broader Mental Health
18:06 Challenges and Growth in Business
21:04 Real-World Impact and Case Studies
24:02 Scalability and Future Directions
28:15 Motivation and Team Dynamics
32:24 Marketing and Brand Development
37:30 Scaling Challenges and Team Independence
40:46 Community Impact and Healthcare Challenges
45:05 Collaborations and Partnerships
48:04 Final Thoughts and Advice

Guest Information:

• Guest's Name: Ataes Aggarwal
• Guest's Title/Position: Co-Founder
• Guest's Linkedin: https://www.linkedin.com/in/ataes/
• Company / Affiliation: Moodr Health https://moodrhealth.com/
• Guest's Bio: Ataes Aggarwal is the co-founder of Moodr Health, a company empowering healthcare organizations to build genuine, scalable connections with their patients through AI-driven, ethical technology. A Johns Hopkins Biomedical Engineering graduate, Ataes combines technical expertise with empathy to advance behavioral health. He champions responsible AI, emphasizing privacy, fairness, and respect, and believes success comes from simplicity, perseverance, and creating real impact in people’s lives.

Takeaways:

• Moodr Health aims to stop silent suffering in behavioral health.
• The platform started with a psychiatrist using Fitbits for patient data.
• Data collection in mental health can enhance treatment efficacy.
• Building relationships through technology is key to patient care.
• Ethical AI is crucial in healthcare applications.
• Moodr Health is expanding its focus beyond perinatal mental health.
• The company is passionate about serving veterans and community health.
• Scalability is a challenge but the technology is designed for growth.
• Real-time data can improve patient-provider communication.
• The team is dedicated to making a meaningful impact in healthcare. Motivation stems from having a clear vision and a supportive team.
• A strong team is essential for navigating the challenges of a startup.
• Continuous learning is crucial, often through traditional methods like textbooks.
• Marketing is a vital component of a startup's success.
• Founders often have a deep connection to their brand and its story.
• Building independence within teams is key to scaling effectively.
• Healthcare challenges in Appalachia require innovative solutions.
• Collaborations with organizations can enhance service delivery.
• Every detail matters when serving patients and customers.
• Simplicity in communication and strategy is difficult but essential.