If you're a business owner, entrepreneur, or founder who thinks “holidays are slow” and sales will magically return on their own, this episode is essential listening.

Lewis Haydon, trusted business coach and mentor to growth-focused founders, breaks down why September is the real accelerator pedal and how to turn the post-holiday “hangover” into your biggest revenue surge of the year. This is not about waiting for the market; it’s about taking control with disciplined marketing, aggressive follow-up, and a team that’s trained and ready to ride the wave.

You’ll learn the seasonal buying psychology that makes back-to-school a prime window, the exact outbound and reactivation plays to deploy, and how to build agility into your SME so you never miss another demand spike. Whether you’re a solo founder or leading a small team, this is a field guide to ramping hard now.

Takeaways:

• September is a “fresh start” trigger, buyers recommit, and budgets get reallocated before year end.

• Ramp every channel: outbound, reactivation, and multi-platform content, don't coast and “wait for Q4.”

• Train the team before the wave hits: skilled reps multiply results; untrained reps cap your upside.

• Build organizational agility: roles are 80% core, 20% flex so you can shift into sales at peak moments.

• Reactivate old leads with a “finish the year strong” campaign and tighten sales scripts with call reviews.

Chapters:

00:01 – The Myth of Slow Holidays: Why September Is Actually Go Time

04:12 – The Energy Shift: Families, Buyers, and Business Owners Reset

08:20 – Riding the Wave: Why Agility and Team Flex Matter for SMEs

13:05 – Seasonal Buying Psychology: Fresh Starts and Budget Reallocation

18:40 – Tactical Plays to Deploy Now: Lead Reactivation, Multi-Channel Push, and Urgency

25:15 – Training Before the Wave Hits: Sales Scripts, Call Reviews, and Team Readiness

31:50 – The Pain of Coasting: Why Waiting Until Q4 Will Cost You Growth

36:45 – Final Hard Truth: Grab Momentum Now or Spend Four Months Catching Up

Keywords:

back-to-school marketing strategy, September sales surge, post-holiday sales, seasonal buying psychology, Q4 planning, SME agility, outbound sales, lead reactivation campaign, sales training, multi-channel marketing, LinkedIn outreach, TikTok marketing, Instagram content, budget reallocation, founder sales playbook, business growth, scaling from operator to CEO

Find out more at ⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠LinkedIn⁠⁠