Sign up to the Free “FROM CHAOS TO CONTROL: The 3 Fixes Every Hotel Owner Needs” webinar.

https://app.meetvio.com/webinar/registration/68c02baf2457d0900f831e6d

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

Personalising the Guest Experience Without Being Creepy

Is your hotel personalising guest stays—or creeping them out?

In this episode of the Hotelier Helpcast, we explore what good guest personalisation looks like in 2025. You’ll learn where to draw the line, how to use CRM tools without overdoing it, and why listening trumps guessing every time.

⏱️ Timeline:
0:00 – Welcome + Housekeeping
1:20 – Why guests crave personalisation (but hate snooping)
3:05 – Real-life examples that work
6:00 – Avoiding automation overload
8:15 – Tip of the Week
10:00 – Final thoughts + Resources

#Personalise Hotel Stays #HotelierTips #GuestExperience #PersonalisedHospitality #HotelMarketing #HospitalitySuccess #SmartHotelTech #IndependentHotel #HotelServiceExcellence #HotelCRM #PrivacyInHospitality

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/12/how-to-personalise-hotel-stays-without-being-creepy-101

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
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BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
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YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development

Sign up to the Free “FROM CHAOS TO CONTROL: The 3 Fixes Every Hotel Owner Needs” webinar.

https://app.meetvio.com/webinar/registration/68c02baf2457d0900f831e6d

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

How to Maximise Bookings During the Festive Season – Hotel Owner Tips

In this episode, we walk independent hotel owners through five smart strategies to boost bookings in the festive period: early visibility, packaged offers, local staycation marketing, festive décor & online presence, and guest‑communication via email & vouchers. Stay tuned for a bonus tip on vouchers that may become your January hero.

00:00 Intro & why December can be your busiest month
01:45 Section 1 – Start early and stay visible with festive SEO
04:10 Section 2 – Create themed package bundles your guests will love
06:30 Section 3 – Tap into local staycation demand
09:00 Section 4 – Update your décor online and onsite for maximum impact
11:20 Section 5 – Communicate like a pro: email, urgency & gift vouchers
13:40 Bonus tip – How gift vouchers can fill rooms later
15:00 Wrap‑up & call to action

#FestiveHotelBookings #HolidayHotelPackages #StaycationGiftVoucher #IndependentHotelMarketing #WinterGetawayHotel #HotelFestiveSeason #DirectBookingHotel #BoutiqueHotelChristmas #HotelMarketingTips #LocalStaycationHotel

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/11/how-can-independent-properties-fill-every-room-with-festive-hotel-packages-100

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast

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Facebook — https://www.facebook.com/hotelhelpcast/

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BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development

Sign up to the Free “FROM CHAOS TO CONTROL: The 3 Fixes Every Hotel Owner Needs” webinar.

https://app.meetvio.com/webinar/registration/68c02baf2457d0900f831e6d

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

Holiday Hotel Packages That Guests Can’t Resist

Welcome back to Hotelier Helpcast – today we’re diving into how independent hotel owners can create holiday hotel packages that truly capture guest hearts (and bookings). We talk about why many holiday packages flop, how you can build ones that resonate, and what you should include to make your offer share‑worthy and profitable. Plus a bonus tip you’ll want to write down.

You’ll learn:
0:00 – Intro & why you need better holiday hotel packages
1:45 – What makes standard holiday offers fail
4:20 – How to build packages around emotions (for families, couples, solo)
7:15 – Personalisation tip: tiny touches, big impact
10:00 – Using local flavour and partnerships
13:30 – Making your package Instagram‑worthy
16:00 – Naming & marketing your package for impact
18:30 – Usable tip & sneak trick (you must stay till the end)
20:00 – Conclusion & how to take next steps

#HolidayHotelPackages #FestiveStay #HotelStayDeal #WinterGetaway #BoutiqueHotelOffer #HotelPackage #HolidayEscape #RomanticHotelBreak #FamilyHotelHoliday #HotelMarketingTips

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/11/how-to-build-holiday-hotel-packages-guests-cant-resist-099

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
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BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development

👉 Register Now For Your Free Webinar.

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

Chaos to Control: 3 Fixes Every Hotel Owner Needs

Running a hotel shouldn’t feel like survival.
In this episode, we unpack the 3 core fixes to help you cut stress, get more bookings, and finally feel in control of your property.
You’ll also hear a bonus pre-arrival tip that improves reviews and reduces no-shows.

⏰ TIMESTAMPS
0:00 – Intro
0:45 – Why hotel owners feel overwhelmed
2:30 – Fix #1: Your Website Booking Engine
4:15 – Fix #2: Smarter Hotel Operations
6:00 – Fix #3: Building Guest Loyalty
8:30 – Bonus Tip: Pre-Arrival Emails
9:15 – Sign up for the free webinar

🎓 Sign up for the free webinar now: https://app.meetvio.com/webinar/watch/68c02baf2457d0900f831e6d

🎧 Visit: hotelierhelpcast.com/podcast

#BoostHotelBookings #HotelOwner #HotelBookings #DirectBookings #HotelWebinar #BoutiqueHotelTips #HospitalityMarketing #HotelOperations #IndependentHotel #HotelStressRelief #SmartHotelSystems

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/11/want-to-boost-hotel-bookings-cut-stress-098

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast

Say hi on social
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Facebook — https://www.facebook.com/hotelhelpcast/

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BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎙️ 2025–26 Hotel Marketing Trends to Jump on Now

Today on the Hotelier Helpcast, we’re unpacking the marketing strategies your hotel needs to compete in 2025. Think short-form video, AI guest personalisation, event-driven offers, and loyalty that feels like community.

💡 You’ll discover:
• The #1 trend booking guests right now
• Why hybrid workers are your new bread and butter
• How to turn your eco-efforts into booking power
• Why emotional loyalty is the new points system
• The rise of visual-first hotel marketing

👀 Ready to apply the trends that actually work?

#HotelMarketingTrends #Hotelmarketingtrends2026 #HotelMarketing2025 #BleisureTravel #RegenerativeTourism #HotelTrends2025 #HotelierTips #BoostBookings #HospitalityMarketing #SmallHotelSuccess #EcoFriendlyStays #VisualMarketing

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/11/2025-26-hotel-marketing-trends-to-jump-on-now-097

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
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Facebook — https://www.facebook.com/hotelhelpcast/

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BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

Crafting the Perfect Hotel Listing That Gets Booked

Are your Booking.com and listings pulling their weight? In this episode, we go behind the scenes of top-performing hotel listings and break down what makes them click. Discover simple changes you can make today to boost visibility, conversions, and bookings.

⏱️ TIMESTAMPS
00:00 - Intro & Why This Matters
01:15 - What Your Listing Headline Should Say
03:20 - Photo Tips That Sell Rooms
05:05 - Writing a Description Guests Love
07:40 - Smarter Pricing & Availability Hacks
10:15 - Review Strategies That Actually Work
12:00 - Final Tip That Doubled One Hotel’s Bookings
14:00 - Conclusion & What’s Next

📢 Subscribe to the Helpcast here:

#MakeYourHotelStandOut #HotelMarketing #BookingComTips #ForHotels #HospitalitySuccess #HotelPhotosThatSell #IndependentHotelier #MoreHotelBookings #HotelListingTips #GuestExperience #BookDirectStrategy

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/10/how-to-make-your-hotel-stand-out-on-booking-com-096

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast

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Facebook — https://www.facebook.com/hotelhelpcast/

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BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

Influencer Marketing for Hotels: Is It Really Worth It?

On this week’s episode of the Hotelier Helpcast, we ask the big question: is influencer marketing a powerful tool or a waste of time for independent hoteliers? Discover how to choose the right influencer, set terms that protect you, and avoid the common traps that leave hotel owners frustrated.

🎧 LISTEN NOW:
00:00 – Intro
01:30 – The rise of influencer collabs
03:15 – Red flags to watch for
06:00 – Questions to ask every influencer
08:45 – Tracking results without stress
10:00 – This week’s actionable tip

#InfluencerMarketing #HotelMarketing #InfluencerStrategy #HospitalityTips TravelInfluencers #HotelOwners #BoostBookings #BoutiqueHotelMarketing #MicroInfluencers #HotelVisibility #IndependentHotels

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/10/influencer-marketing-for-hotels-smart-strategy-or-waste-of-time-095

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
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Facebook — https://www.facebook.com/groups/thehotelierhelpcast

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Facebook — https://www.facebook.com/hotelhelpcast/

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BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

Email Marketing for Hotels: What to Send (And When)

In this Hotelier Helpcast episode, we explore the forgotten art of hotel email marketing. Discover the emails your guests actually want to read, and how they can boost your repeat bookings, reviews, and direct reservations.

🎙️ Topics Covered:

• What to send after a guest signs up
• Building a 5-email automation that books guests on autopilot
• Why pre- and post-stay emails are your secret sauce

TIMELINE:
00:00 – Why email still works
01:15 – What most hotels get wrong
03:00 – The best email timing
04:20 – What to send (7 email types)
08:15 – Behind-the-scenes email ideas
10:10 – How to automate your email flow
11:50 – The one tip that fills rooms
13:00 – Wrap-up + key takeaways

#HotelEmails #HotelMarketing #EmailMarketingForHotels #BoutiqueHotelTips #HotelOwnerAdvice #IndependentHotelier #HospitalityMarketing #HotelEmailStrategy #MarketingThatBooks #HotelierHelpcast #HotelAutomation

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/10/how-to-create-hotel-emails-guests-actually-want-to-read-094

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast

Say hi on social
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Facebook — https://www.facebook.com/hotelhelpcast/

Instagram — https://www.instagram.com/hotelierhelpcast/

BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development