In this energizing episode of the Impact Zero Podcast, host Erin welcomes back Sneha Soni, Founder and CEO of GreenNudge, for an honest conversation on building climate solutions for industrial decarbonization. Sneha shares the motivations behind targeting the industrial sector, where emissions are highest—and opportunities for real impact are massive.

Get in touch with Sneha and GreenNudge

Email Sneha: snehasoni@greennudge.ca
Website: https://www.greennudge.ca/

💡 Why Industry Needs a Green Nudge
From outdated processes to massive environmental footprints, the industrial sector often gets left behind in climate innovation. Sneha explains why her team chose to focus here, and how Green Nudge is helping manufacturers shift toward more sustainable, efficient operations.

🚀 What It Takes to Build a Climate Startup
This episode digs into the gritty realities of startup life: navigating regulations, securing the right team, and making sustainability commercially viable. Sneha also shares insights on sustainable procurement and why early adoption is crucial for long-term transformation.

🌱 For Volunteers, Students, and Changemakers
Whether you're just starting your career or looking to give back, Sneha highlights how climate startups like Green Nudge offer meaningful, hands-on opportunities—and why it’s a win-win for both founders and contributors.

⏱️ Episode Breakdown:

00:36 – Reintroducing Impact Zero and Its Mission

03:32 – Welcome Sneha: A Journey with Green Nudge

04:14 – The Genesis of Green Nudge

10:08 – Challenges and Opportunities in Industrial Sustainability

22:08 – Team Building and Resource Allocation

31:58 – The Importance of Efficiency and Early Adoption

36:52 – Closing Thoughts and How to Get Involved

Support the show

🔗 Links & Resources:
💬 Join the Climate Founder Club → lu.ma/impact-zero

🚀 Apply for the Go-to-Market Sprints Sales Bootcamp → impactzero.ca/go-to-market-sprints

🌍 About Impact Zero
Impact Zero empowers climate founders to turn bold ideas into scalable, revenue-generating businesses. Through hands-on go-to-market programs, founders learn how to validate real-world problems, test sustainable solutions, and confidently close sales. Because climate impact isn’t enough—it needs to be sustainable, scalable, and profitable.