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The Impact of AI on Consumer Decision-Making with Venus Jin, PhD

The Impact of AI on Consumer Decision-Making with Venus Jin, PhD

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 As more consumer-focused companies harness the power of artificial intelligence (AI) and machine learning, research on human-machine interactions is becoming increasingly important. In this episode, Venus Jin, PhD, Director of the Communication Program at Northwestern in Qatar, talks with Annelise Riles about her research in this area and examines how AI influences and shapes individuals' choices across various industries.

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