The Increasing Importance of Soft Backlinks: How Brand Mentions are Replacing Links in SEO and AI
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The Increasing Importance of Soft Backlinks: How Brand Mentions are Replacing Links in SEO and AI
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Back in 2013, when I was writing my book "Search and Social", I discussed a concept that many in the SEO community weren’t quite ready to embrace. I talked about brand mentions as a ranking factor – the idea that you didn’t always need a direct hyperlink to gain authority from other websites. At the time, it seemed almost heretical to suggest that something other than a traditional backlink could carry similar weight in search rankings. Contact us at info@workhacker.com, or visit www.workhacker.com for more info.
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