Why does so much legal content fail to connect with clients?

In this episode of Muhami Matters, host Chris Adams speaks with Lori Karpman, a lawyer turned copywriter who’s on a mission to help legal professionals tell better stories and grow their firms through persuasive content.

Lori shares:

• Why “pain and solution” beats features and benefits
• Why lawyers should stop writing for other lawyers
• What makes story brand marketing so powerful for legal and professional services
• How ghostwriting can help time-poor professionals become visible thought leaders
• Why AI can’t replace original psychologically aware messaging

Whether you’re a lawyer, consultant or creative, this conversation is packed with insights on how to communicate more clearly, authentically and persuasively.

🔗 Connect with Lori: Lori Karpman on LinkedIn

🎧 Listen on your favourite platform by visiting https://muhami.ae/muhami-matters/

#MuhamiMatters #Muhami #CJAConsulting #LegalMarketing #Copywriting #StoryBrand #ProfessionalServices #Ghostwriting #AIvsHuman

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.