After a seven-month radio silence, I’m back to share some juicy insights about what it means to take a break and why it can be super important for our creative sanity.

I kick things off by admitting that while consistency is the name of the game, sometimes life just gets in the way. Whether it’s personal stuff or just plain old burnout, stepping back can be a game changer. I share my experience of logging into Captivate.fm after my break, expecting crickets, only to find thousands of downloads. Mind-blowing, right? It’s proof that building a solid foundation with good SEO and quality content pays off, even when you’re MIA.

Plus, I dive into the importance of unique listeners; this is the golden nugget of podcast analytics that show us who’s really listening to your content. This episode is a reminder that podcasting isn’t just about the hustle; it’s also about nurturing our creativity and audience.

I promise not to leave you hanging for so long again, because the next episode is going to stir the pot: are podcast coaches worth the cash? Stay tuned!

Takeaways:

• After a seven-month hiatus, I realised that taking breaks is crucial for creativity.
• Even when I ghosted my podcast for months, thousands of downloads kept rolling in. What helped? Good SEO. Check out the recommended episodes below to help you up your podcasting SEO game.
• Unique listeners matter way more than just download counts; it’s about engagement and loyalty, not just numbers.
• Strong SEO in titles and show notes helped new listeners find my podcast while I was away.
• Engaging with a smaller audience can be more effective than chasing after new listeners; let's focus on quality over quantity!
• Consistency is key, but so is knowing when to step back and recharge—don't be afraid to take a breather.

Listen to Episode About Taking a Break from Podcasting:

🎧 Ep 100: Why It's Okay to Take a Break from Podcasting ➡️ https://lazygirlpod.captivate.fm/episode/100

Listen to Episodes About SEO:

🎧 Ep 108: How Can Fearne Cotton Get Away with This?? - Why SEO-Rich Titles Matter More for Indie Podcasters ➡️ https://lazygirlpod.captivate.fm/episode/ep108

🎧 Ep 107: 5 Ways to Boost Your Podcast's Google Ranking ➡️ https://lazygirlpod.captivate.fm/episode/ep107

🎧 Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy ➡️ https://lazygirlpod.captivate.fm/episode/ep104

🎧 Ep 26: How to Repurpose a Podcast Episode Into a Blog Post That’s Optimised for SEO ➡️ https://lazygirlpod.captivate.fm/episode/ep-26-how-to-repurpose-a-podcast-episode-into-a-blog-post-thats-optimised-for-seo

🌟 Get a free 30-day trial with Captivate ➡️ https://veritysangan.com/captivate

Fearne Cotton has managed to attract a massive audience for her Happy Place Podcast, even with episode titles that primarily feature just the name of her guests. This raises the intriguing question of how she gets away with this, especially when indie podcasters are often advised to use SEO-rich titles to attract listeners.

In this episode, I delve into the reasons behind Fearne's success, highlighting her established brand and the loyal following she's built over the years. Unlike indie podcasters, who may struggle to gain visibility, Fearne's fame and the broader Happy Place movement provide her listeners with a clear understanding of what to expect.

I also share essential tips for indie podcasters on crafting compelling episode titles that can help them attract their ideal audience and stand out in the crowded podcasting landscape.

Takeaways:

• Celebrity podcasts can thrive with simple episode titles due to their established brand.
• Indie podcasters, however, need to utilise SEO-rich titles to attract new listeners effectively.
• Fearne Cotton's podcast success illustrates the importance of building a loyal audience over time.
• Episode titles should highlight the benefits of the content to engage potential listeners.
• Creating specific and descriptive titles helps clarify what listeners can expect from each episode.
• Trial and error with title formats can improve visibility and listener engagement for indie podcasts.

Episodes Mentioned:

• Ep 104: Why SEO is So Important in Podcasting - https://lazygirlpod.captivate.fm/episode/ep104/
• Ep 107: 5 Ways to Boost Your Podcast's Google Ranking - https://lazygirlpod.captivate.fm/episode/ep107/

Links Mentioned:

• ListenNotes - https://www.listennotes.com/
• Happy Place Podcast - https://www.happyplaceofficial.co.uk/podcast/

This podcast is hosted by Captivate, try it yourself for free.

Are you struggling to get your podcast episodes noticed on Google? Today, I’m sharing some essential tips on how to rank your podcast content higher in search results. We’ll dive into the importance of using SEO-rich keywords, which are specific phrases that can attract more traffic to your content. I’ll guide you through practical strategies for researching these keywords, utilising free tools, and optimising your metadata to improve visibility. Plus, I’ll explain why having a blog post to accompany your podcast episode can significantly boost your chances of being found online.

Highlights:

1. Publish a blog post based on your podcast episode and embed your episode into the blog post - ensure that you use SEO-rich keywords in your blog post
2. Publish your episodes on YouTube either as videos or link your RSS feed
3. Use good quality metadata in your podcast episodes

Recommended Episodes:

• Ep 26: How to Repurpose a Podcast Episode Into a Blog Post That’s Optimised for SEO - https://lazygirlpod.captivate.fm/episode/ep-26-how-to-repurpose-a-podcast-episode-into-a-blog-post-thats-optimised-for-seo
• Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy - https://lazygirlpod.captivate.fm/episode/ep104

Takeaways:

• Using SEO rich keywords is essential for helping your podcast episodes rank higher in search engines.
• Researching keywords using tools like Google Keyword Planner can significantly improve your SEO efforts.
• Focusing on long-tail keywords can help your content stand out with less competition.
• Incorporating keywords naturally into your metadata avoids keyword stuffing and improves readability.
• Creating engaging titles and descriptions with keywords increases click-through rates from search results.
• Regularly revisiting and updating your metadata ensures that your content remains relevant and discoverable.

Links Referenced in this Episode:

• Google: www.google.com
• Answer to Public: www.answerthepublic.com
• Ubersuggest: www.ubersuggest.com

This podcast is hosted by Captivate, try it yourself for free.