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In this episode of the Legend Effect Podcast, host Howie Chan interviews Mita Mallick,  a powerhouse executive, a LinkedIn Top Voice, a trusted advisor to some of the biggest brands on the planet, and a best-selling author and speaker. They delve into  what makes a boss bad, and how we can flip the script so that bad behavior becomes a blueprint for better leadership.

The discussion emphasizes that everyone can be a bad boss at some point, but that doesn't mean we have to stay bad. Mita shares practical strategies and tools for us to catch our bad boss moments and come back into being good leaders. She also offers brilliant advice for employees to navigate working for bad bosses.

Episode Breakdown:

04:38 The biggest retention tool we have is currently under attack

07:40 Mita's biggest bad boss moments and the transition into the boss role

11:09 Three factors that make us fall into bad boss behaviors

13:20 Strategies to build self-awareness and become a better boss

16:14 A simple approach to build trust with your team that won't backfire

20:01 Medusa: the baddest of Mita's bad bosses

23:47 The 5Ds of bystander intervention to become a better colleague

29:03 Why people don't intervene in a toxic workplace

34:16 Self-work foundations for good leadership

39:39 The pregnancy penalty and intent versus impact

45:59 Three truths of human behavior that Mita discovered

49:40 Brilliant advice and tools for working better with your boss

53:48 Two messages Mita would leave for every boss

54:47 A letter to Mita Mallick’s younger self

From Our Guest:

Website

LinkedIn

Instagram

Pre-order the book, The Devil Emails at Midnight, out September 30, 2025.

Learn more about the 5Ds of Bystander Intervention at Right To Be.

Legendary Quotes:

“ Have you noticed the engagement on your team shifting and changing? And how many of us have the courage to look in the mirror and say, 'Do I have something to do with that?' Or am I gonna blame everything else?” – Mita Mallick

“ I know there's still Medusas out there in the workplace. I know people still behave this way, and just because you are getting a paycheck every two weeks doesn't give you permission to disrespect or humiliate or devalue people.” – Mita Mallick

“ I hope that we have more courage and humility in the workplace. That's what I think we're in desperate shortage of right now.” – Mita Mallick

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

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In this episode of the Legend Effect Podcast, host Howie Chan is going solo. He delves into  one of the most powerful and most overlooked human truths: ease. The discussion emphasizes that, ultimately, humans are lazy and will always choose the easiest option over the best one.

Howie shares the reason why our brains are wired to take the path of least resistance and provides  real-world examples of how ease can make or break success, and concrete tactics for applying this truth,  whether you're leading a team or trying to get more people to buy your product.

Episode Breakdown:

02:30 How US companies got employees to sign up for the 401(k)

03:40 The two systems that drive the way we think and choose

05:14 The Fogg Behavior Model and why motivation isn't enough

06:36 Three real-world examples of how ease changes everything

07:52 How brands actually grow (it's not loyalty programs)

10:40 Three tactics for leaders to make work easy to do

12:20 Three tactics  for marketers and business owners  to make buying easy

14:49 This hidden driver of human behavior

From Me:

Website

LinkedIn

Instagram

Read the world-famous psychologist and winner of the Nobel Prize in Economics, Daniel Kahneman's book Thinking, Fast and Slow.

Learn more about the Fogg Behavior Model by Stanford researcher Dr. BJ Fogg.

Get one of the most evidence-based marketing books ever written, How Brands Grow by Byron Sharp.

Discover more about Barry Schwartz's Paradox of Choice in his 2005 TED Talk.

Legendary Quotes:

“ When you see failed marketing campaigns or you see maybe offers are not converting, they all have one thing in common: it was too much work for the person on the other end.” – Howie Chan

“ If you want people to take action, whether that's your team following through or your customers buying, don't just try to increase motivation. You have to make it easier.” – Howie Chan

“ Ease isn't a nice-to-have. It is a hidden driver of human behavior. People don't always pick the best product. People don't always follow the smartest leader.  They pick the easiest path.” – Howie Chan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Start conversations with a single unforgettable line that wins hearts and opens wallets.

Get the Legendary One-Liner playbook and make your message legendary.

In this episode, Howie interviews Ron Tite,  an award-winning creative, founder of the Church+State Agency, and the  mind behind campaigns for brands like Google, Walmart, and Microsoft.

Ron delivers a true masterclass on the purpose of purpose and alignment, both personal and organizational, and how to get your message across in a relatable and engaging way. The discussion emphasizes that people used to vote with their wallets, and now they vote with their time. So, to influence others, our message must be worth their time.

Ron provides us with how to craft a purpose for a company and for yourself, the right way, along with his "Think. Say. Do." framework. He shares the ins and outs of how he structures all his speeches and how to apply comedy to them. Lastly, he flips advertising on its head.

Episode Breakdown:

06:54 Understand what purpose is and how brands have gotten it wrong

09:50 The parallel between personal purpose and the organization's purpose

13:04 How purpose can lead a profit-driven company towards growth

16:49 The different business model of purpose-driven companies

20:30 How to get the purpose right within the company

23:49 What you need to craft an organizational purpose that actually gets buy-in

30:59 The big flip in advertising from promise to confirmation

36:26 You don't have to save the world, focus on what you care about

38:15 The power of starting with comedy

42:41 The warm open technique that silences the room

48:08 How Ron did it and your permission to fake it as you go

51:45 The process of comedy and how you can apply it

56:43 How Ron structures and customizes his speeches

59:21 The key ingredients of a successful and relatable speech

1:05:54 We don't need a great big meaningful story to deliver value

1:08:10 One simple exercise to help you  better influence behavior

1:10:00 A letter to Ron Tite’s younger self

From Our Guest:

Website

LinkedIn

Youtube

Get the books, Think. Do. Say. and The Purpose of Purpose.

Listen to the podcast, The Coup.

Read the Mark Ritson article on the purpose and profit paradox.

Listen to my interview with David Aaker about his book The Future of Purpose-Driven Branding.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping business owners influence human behavior using brand psychology.

Follow, subscribe, and leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.