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In this episode of the Legend Effect Podcast, host Howie Chan interviews Dr. Liane Davey, also known as the team doctor. She's the one companies call when teams start breaking down, falling sick, and going off the deep end.

They delve into what makes a team work well, why yours might be going sideways, and what you can do to change your team from any seat at the table. The discussion emphasizes that you will only change your team if you're willing to change yourself first.

Liane provides some powerful frameworks that will allow you to build solid trust with others, speak truth to power and handle conflict with your boss, understand the types of toxic teams out there and how you can best change them. She also provides tips on how to deal with tension and friction within a team and a question that stops conflict in its tracks.

Episode Breakdown:

04:38 Liane's badass parents and their influence on her

07:37 Finding the courage to be fully Liane in public

11:33 The counterintuitive fact that trust and connection come from vulnerability

14:44 The magic pairing: vulnerability and accountability

16:59 The 4 layers of trust and how you're probably eroding it

20:12 Building trust within complex team dynamics

22:19 The difference between a team and a community

26:19 The concept of Thought Load and how we need to protect ourselves from it

29:30 The 6 toxic team archetypes

33:22 How you can change your team from any seat at the table

36:52 Conflict debt, and Liane's journey with conflict at work

40:51 How to handle conflict with your boss and  change the trajectory of your team

46:34 Why we suck at working together and the value of getting good at it

51:00 Tips for dealing with tension and friction within a team

56:51 The truth about stoicism and accountability (they're not what you think)

59:31 The question that stops conflict in its tracks

1:03:14 A letter to Liane Davey’s younger self

From Our Guest:

Website

LinkedIn

Youtube

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Facebook

Get the book, The Good Fight, and You First.

Watch Liane's video, How To Handle Conflict With Your Boss (Step by Step).

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

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Produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

📩 TryLegend Letters.

In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.

He delves into easy and ethical ways in which we can change minds and influence a yes if we put in the effort, because your next big opportunity could hinge on a single word (or even letter).

The discussion emphasizes how small changes can affect large outcomes. Howie provides  three tiny changes that you can make to your messaging and communication that will open more doors and wallets and lead to greater impact.

Episode Breakdown:

02:10 The typo that changed everything

03:55 The Pratfall Effect

04:50 Influence with ethics

06:26 Tip #1: Effort

08:54 Tip #2: Specificity

09:54 Tip #3: Free to refuse

From Me:

Website

LinkedIn

Instagram

To see the true impact of a single letter, check out my post without the typo and the original post with the typo.

Legendary Quotes:

“Tiny changes can make a big difference. And most of the time we don't even know what those things are.” – Howie Chan

“ I'm not talking about manipulation here. I am talking about influence with ethics, which is you're not hiding anything, you're not being untruthful in anything, but you are providing information in a way that's easier to digest, easier for people to take action.” – Howie Chan

“ These tips don't work every single time. Don't use them all the time. Context is infinitely important. So, know your audience, know the context.” – Howie Chan

👍 Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Katelyn Bourgoin, the buyer psychologist, creator of the acclaimed Why We Buy newsletter, who has built an audience of 280,000 marketing geeks around the world.

They delve into Katelyn's tough but life-changing journey of  building and shutting down a venture-backed startup, creating a new path that aligned with her dreams, as well as some game-changing buyer psychology concepts to help you build authority and become influential.

The discussion emphasizes the importance of garnering the right type of attention because attention is the gateway to trust, and trust is the gateway to everything else. Katelyn provides buyer insights, some challenging but necessary questions, and practical techniques to help you become unignorable, influential, and sell more.

Episode Breakdown:

03:12 How Katelyn ended up killing her startup

07:07 The crazy surprises that came afterward

13:53 The birth and evolution of Customer Camp

18:27 How ‘Why We Buy’ became the business

23:33 Jobs to be done and other customer insights that shaped Why We Buy

27:36 Using behavioral science to influence others (including toddlers)

31:07 The difference between influence and attention

33:05 The hard choice behind building authority and becoming influential

37:32 How to become Unignorable

43:11 The role of reactance, envy, and mimetic desire in our choices

49:04 The 7 F's of attention and other techniques for building influence

59:02 Why shortcuts sabotage your influence

1:04:21 Wallet-opening words and numbers

1:08:19 The 80/20 of influencing buyers

1:09:51 A letter to Katelyn Bourgoin’s younger self

From Our Guest:

Website

LinkedIn

X

Join over 63,353 marketing geeks in the Why We Buy Newsletter.

Get the book, Wallet-Opening Words.

Check out Katelyn's blog post about killing her startup.

Participate in Katelyn's Pre-selling with Pre-suasion email challenge.

Want prospects to become customers and passers-by to become fans?

Sign up for Behavior Blueprint, my FREE 7-day email course.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.