Page de couverture de The Long Game

The Long Game

Auteur(s): Allie Decker David Ly Khim Alex Birkett
Écouter gratuitement

  • Résumé

  • The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
    2024 Omniscient Digital, The Long Game
    Voir plus Voir moins
Épisodes
  • From Growth Leader to Coaching Growth Leaders, Common Challenges for Heads of Growth, and the State of PLG with Andrew Capland

    From Growth Leader to Coaching Growth Leaders, Common Challenges for Heads of Growth, and the State of PLG with Andrew Capland
    May 22 2024
    Andrew and David discuss Andrew's background and his role as a growth coach for tech professionals. They explore the challenges faced by growth leaders and the importance of effective communication and strategy. They also touch on the evolution of product-led growth (PLG) and the misconceptions surrounding its applicability. In this conversation, Andrew and David discuss the concept of product-led growth (PLG) and its relevance in today's business landscape. They explore the challenges of implementing PLG in sales-led companies and the importance of finding the right balance between the two approaches. They also delve into their personal experiences in leadership roles and the transition to coaching. Andrew shares his insights on maintaining a healthy work-life balance while delivering value, and the importance of keeping a distance between oneself and their employer. They recommend books like 'The Coaching Habit' and 'The Seven Habits of Wealth and Happiness' for personal and professional growth.Key TakeawaysGrowth leaders often face challenges in effectively communicating their strategies and gaining buy-in from executives and other stakeholders.Coaching can be valuable for growth leaders, providing them with perspective, problem-solving support, and a sounding board for their ideas.Product-led growth (PLG) is not a one-size-fits-all approach and may be more suitable for companies with low average revenue per customer, low friction environments, and ICPs who prefer self-service.The belief that PLG is a magic pill for all companies is a misconception, and companies should consider their unique context and growth goals before adopting a PLG strategy. Implementing product-led growth (PLG) in sales-led companies can be challenging and may require a hybrid approach.Maintaining a healthy work-life balance while delivering value is crucial, and it's important to set boundaries and prioritize family time.Transitioning from a leadership role to coaching can be a fulfilling career move, allowing individuals to focus on their strengths and passion for the craft.Keeping a distance between oneself and their employer can help prevent taking business decisions personally and maintain a healthier perspective.The power of manifestation and setting clear goals can have a positive impact on personal and professional growth.Show LinksVisit Delivering ValueConnect with Andrew Capland on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
    Voir plus Voir moins
    47 min
  • Algorithms and How They Impact Content, Art, Culture, and Humanity with Kyle Chayka

    Algorithms and How They Impact Content, Art, Culture, and Humanity with Kyle Chayka
    May 15 2024
    The conversation explores the impact of algorithms on our lives, from social media platforms to personal decision-making. It delves into the definition of algorithms and their role in recommendation systems. The discussion highlights the tension between convenience and personalization, as well as the desire for serendipity and authenticity. The conversation also touches on the challenges faced by creators in adapting to algorithmic feeds and the importance of maintaining authenticity. The concept of audience capture and the pressure to conform to trending topics is explored, along with the value of slowing down and exploring unique ideas. The conversation concludes with a discussion on building context and creating meaningful connections through platforms like newsletters. Kyle Chayka discusses the importance of creating different containers and brands for his editorial projects, rather than trying to pack everything under his own name. He emphasizes the value of context and how it helps readers and consumers relate to a product. He also highlights the fragility of relying on one person to carry the weight of an audience and the need to build teams and develop a voice as an entity. Chayka explores the negative effects of algorithmic influence on culture and the lack of agency users have in interacting with these platforms. He advocates for prioritizing meaningful cultural experiences and decoupling cultural value from attention and engagement.Key TakeawaysAlgorithms play a significant role in shaping our online experiences, from social media platforms to recommendation systems.There is a tension between convenience and personalization, as algorithms often prioritize familiarity and predictability over serendipity and discovery.Creators face pressure to conform to algorithmic feeds, which can lead to homogenization and a loss of authenticity.Taking a break from algorithmic platforms can provide an opportunity to slow down, explore unique ideas, and cultivate personal interests.Building context and creating meaningful connections through platforms like newsletters can offer a more authentic and fulfilling creative experience. Creating different containers and brands for editorial projects helps establish identity and context for readers and consumers.Relying on one person to carry the weight of an audience is unsustainable, and building teams and developing a voice as an entity is crucial.Algorithmic influence on culture can be detrimental, and users have limited agency in interacting with these platforms.Prioritizing meaningful cultural experiences and decoupling cultural value from attention and engagement is important.Show LinksVisit Kyle Chayka Website and Check his book 'Filterworld'Connect with Kyle Chayka on Instagram and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
    Voir plus Voir moins
    57 min
  • Product-Led Onboarding, Video-First Content, and AI Repurposing with Ramli John (AppCues)

    Product-Led Onboarding, Video-First Content, and AI Repurposing with Ramli John (AppCues)
    May 8 2024
    In this conversation, Alex and Ramli John discuss their experiences with podcasting, the evolution of content creation, and the importance of standing out in a crowded market. They also touch on the concept of product adoption and the goals of the Product Adoption Academy within AppCues. In this conversation, Ramli John and Alex discuss the concept of product-led growth and its misconceptions. They explore the role of marketing and sales in a product-led growth model and the importance of personalized user experiences. They also touch on the use of AI in content creation and the potential impact on the value of human creators.Key TakeawaysBuilding relationships with podcast guests can lead to valuable connections and friendships.Creating a unique and memorable brand for a podcast can help it stand out in a crowded market.There is value in embracing your own weirdness and personality when creating content.Creative and unconventional marketing approaches can help brands differentiate themselves and capture attention.Formalizing and educating around a specific role or craft can bring more weight and seriousness to it.The goals of the Product Adoption Academy include course completion, customer acquisition, and impact on marketing metrics.Being product-led means prioritizing the success of the end user and creating a positive user experience. Product-led growth is about making it easy for users to achieve what they want and be successful with the product.Product-led growth does not necessarily mean freemium or free trial, but rather a focus on user success.Sales and marketing play important roles in a product-led growth model, including guiding users at key moments and personalizing the user experience.AI tools can be used to repurpose content, create summaries, and enhance content creation workflows.The value of human creators in the face of AI lies in their ability to provide unique perspectives and experiences.Show LinksVisit AppCuesConnect with Ramli John on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
    Voir plus Voir moins
    48 min
Gestion et leadership Réussite personnelle Marketing et ventes Économie
Voir plus Voir moins

Ce que les auditeurs disent de The Long Game

Moyenne des évaluations de clients

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

Évaluations sur Audible.ca

Évaluations sur Amazon.ca
Il n'y a pas encore de critiques pour ce titre.