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The Marketing Lawcast

Auteur(s): Jennifer Goddard & James Campbell
  • Résumé

  • Driving Success for Lawyers in Estate Planning, Elder Law and Special Needs

    A growth acceleration podcast for attorneys to scale their firms to seven figures and more ... with host Jennifer Goddard. of Integrity Marketing Solutions. Featuring interviews with leading legal professionals, financial and growth mindset experts, and providing marketing tips and hacks to grow your law firm, drive leads and close more business at premium fees.

    © 2024 Integrity Marketing Solutions
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Épisodes
  • Don't Spill Your Candy Providing Unpaid Consulting
    Apr 26 2024

    Are your estate planning consultations leaving your clients befuddled with legal lingo instead of clearly addressing their concerns? Say goodbye to unpaid consulting and hello to truly impactful client connections in this latest episode with your host, James Campbell, Chief Growth Officer at IMS. James uncovers the art of transforming complex legal discussions into meaningful conversations that resonate with your clients' lives and needs. It's not about overwhelming them with knowledge; it's about providing them with the understanding they need to see the value in your services.

    Dive into the heart of client-focused marketing and sales strategies that go beyond giving away free advice. Learn how to craft your expertise into an irresistible package where the perceived value skyrockets, and so does your practice. James breaks down the essentials of striking the right balance between informative and profitable, ensuring your estate planning services are not just heard, but sought after. Join him for these game-changing insights, and don't forget to connect with us for even more ways to enhance your estate planning business.

    Grow Value and Sell-ability in Your Firm
    Quid Pro Quo helps lawyers build law firms as a business that have value and can be sold.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Video version on YouTube
    Book your free Discovery Call with my team.

    Voir plus Voir moins
    12 min
  • Webinar Marketing Does Not Suck
    Apr 17 2024

    Webinars: the digital graveyard for marketing, or an untapped goldmine for your law practice? Dispel the myths with me, Jennifer Goddard, as I dissect why your firm's future might just hinge on mastering the online arena. This episode is not your run-of-the-mill pep talk; it's the revelation of a St. Louis law firm's whopping 62% revenue surge, achieved through the alchemy of a fine-tuned web presence and strategic webinar deployment. Buckle up for a tour of digital marketing done right, where the growth of your practice could be a few clicks away.

    Steering clear of the tired seminar circuit, I expose the transformational potential webinars carry for estate planning and elder law firms. From my first-hand account of the industry's evolution, we traverse the journey from print-heavy promotions to the dynamic, limitless digital landscape. Uncover the nuances of a webinar campaign that can expand your client base and fatten your bottom line, without bulking up your team or burning through your budget. Tune in and tune up your firm's digital strategy to ride the wave of innovation that's reshaping legal marketing.

    Grow Value and Sell-ability in Your Firm
    Quid Pro Quo helps lawyers build law firms as a business that have value and can be sold.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Video version on YouTube
    Book your free Discovery Call with my team.

    Voir plus Voir moins
    12 min
  • Internet Strategy Secrets for Estate Planning and Elder Law Attorneys
    Apr 8 2024

    Unlock the secrets to dominating the digital landscape with your host, James Campbell, Chief Growth Officer at Integrity Marketing Solutions and a wizard in the realm of internet strategy for estate planning and elder law attorneys. Prepare to be enlightened on transforming your online presence into a beacon of authority that commands the attention of high-intent searchers in need of legal expertise. James dissects the art and science of achieving local dominance, revealing how to optimize your website with keyword-rich content, accurate business listings, and a robust digital footprint that Google can't help but notice.

    From leveraging glowing client reviews to crafting engaging, locally-focused content that resonates with your community, you'll learn how to cultivate a compelling online presence that not only elevates your practice's visibility but also translates into tangible business growth. This episode is an essential listen for lawyers eager to harness the internet's full potential and ensure their firm stands out in a crowded digital marketplace.

    Grow Value and Sell-ability in Your Firm
    Quid Pro Quo helps lawyers build law firms as a business that have value and can be sold.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Video version on YouTube
    Book your free Discovery Call with my team.

    Voir plus Voir moins
    11 min

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