In Episode 4 of The Marketing Mechanic, Dennis Yu tackles the biggest mystery for home service businesses: figuring out what marketing is actually working. He breaks down traffic and conversion into a simple model—impressions, clicks, calls, and booked jobs—and shows how to trace revenue all the way back to its source. Instead of drowning in keyword reports and vanity metrics, Dennis explains how to separate branded from non-branded searches, calculate real ROI on SEO and PPC, and hold both agencies and operations accountable.The episode shows why most marketing reports are misleading, how agencies often take credit for calls you would have gotten anyway, and why the weekly scorecard is the only truth that matters. From cost-per-call math on Google LSA and Facebook ads to the hidden impact of Quality Score, Dennis illustrates how a small shift in landing page relevance or trust signals can slash cost per lead and double ROI. He uses real service examples—plumbers, landscapers, HVAC companies—to make the math tangible and prove why conversion beats chasing cheaper clicks every time.You’ll also see why marketing doesn’t end when the phone rings. Missed calls, slow dispatch, weak estimates, and underpricing can destroy ROI just as easily as bad ad campaigns. Dennis shares stories from companies doing $250M a year to illustrate how answering the phone, quoting same-day, and offering memberships or maintenance plans can turn marketing from a cost into a compounding asset.If you’ve been paying for “SEO” or “ads” without ever seeing a clear link to revenue, this episode gives you the framework to diagnose where the leaks really are. Watch now to see how traffic and conversion connect, how to calculate true ROI, and how to finally get a marketing report you can trust. And if you want an objective read on your own setup, head to blitzmetrics.com/quickaudit and get the numbers straight from your data.Dennis Yu, Founder of BlitzMetrics:Facebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuTwitter: https://x.com/dennisyuBlitzMetrics: https://blitzmetrics.com/

#MeasureSEO #SEOMetrics #SEOTracking #DennisYu #MarketingMechanic #TrafficAndConversion #DigitalMarketingTips #HomeServiceMarketing #SEOExplained #MarketingROI #GoogleAdsTips #FacebookAdsTips #ConversionOptimization #MarketingStrategy2025 #OnlineMarketing

In Episode 3 of The Marketing Mechanic, Dennis Yu introduces the Content Factory—a system that replaces the endless grind of content calendars with a process for producing evergreen, revenue-driving assets. Most local service businesses get stuck on the treadmill of holiday posts, seasonal campaigns, and AI-generated filler that disappears in the feed. Dennis reframes this approach, showing how to stop acting like a daily news publisher and start operating like a rockstar with a catalog of “greatest hits” that continue to perform long after they’re created.

The Content Factory breaks down into five stages: plumbing, goals, content, amplification (dollar-a-day), and optimization. Together, these create a repeatable framework where tracking is in place, business objectives are clear, stories are organized into a topic wheel, proven pieces are amplified intelligently, and ongoing adjustments keep the machine running smoothly. Rather than guessing what content works or churning out disposable posts, you build trust through authentic stories, connect them back to your entity and local signals, and measure impact all the way to booked revenue.

This episode also highlights why people choose service providers based on trust and shared values—not just technical specs or one-off promotions. By focusing on stories that resonate emotionally, whether it’s a technician helping a local family, a personal value tied to faith, or a community connection, your business establishes durable authority. When those stories are structured correctly and amplified with just a small spend, the algorithms do the heavy lifting, surfacing your best content to the right people and keeping it working over time.

If you’ve been spending time and money on content calendars, daily posting, or SEO tactics that don’t show up in your own data, this episode is your reset. Dennis shows you how to trade disposable sandcastles for a library of evergreen proof, measured and optimized through the Content Factory process. Watch now, and if you’d like Dennis and his team to run a quick audit of your setup, head to: blitzmetrics.com/quickaudit/

Dennis Yu, Founder of BlitzMetrics:

Facebook: https://www.facebook.com/dennisyu/

LinkedIn: https://www.linkedin.com/indennisyu

Twitter: https://x.com/dennisyu

BlitzMetrics: https://blitzmetrics.com/

#contentfactory #contentstrategy #localbusinessmarketing #digitalmarketing #dennisyu #marketingmechanic #contentmarketing #topicwheel #videomarketing #socialmediamarketing

In Episode 2 of The Marketing Mechanic, Dennis Yu explains the Geo-Vertical Grid—the simple way to see how your city signals (geo) and your industry relationships (vertical) intersect to prove you’re the real deal. Building on Episode 1’s Entity Grid, Dennis shows how your business, your people, your locations, your reviews, and your content all connect across platforms like Google Business Profile, Facebook, YouTube, LinkedIn, and more. When those connections line up across your city and your category, algorithms recognize authentic authority. When they don’t, even fancy metrics and paid links crumble.

Dennis walks through real-world examples—Atlanta roofers, Miami pool builders, Phoenix garage doors—to show why legitimate local relationships outperform tricks every time. If you’re active in your trade, go to conferences, collaborate with peers in other cities, support neighborhood teams, leave real reviews for the businesses you actually use, and publish proof from the jobs you complete, you’re already generating the kind of trust signals that search engines can’t fake. The episode breaks down how to capture those interactions on your phone, repurpose them across your entity objects, and organize them so Google, ChatGPT, and social platforms read a consistent story: you’re a trusted provider in this city and this vertical.

You’ll also see why old tactics like mass directory submissions, PBNs, CTR manipulation, and generic DR/DA chasing set off the lie-detector. Real companies have steady, human patterns—relationships that make sense in the neighborhood and within the trade. Spam leaves footprints that are easy to spot. Dennis explains how to aim your efforts like a crosshair at the intersection of where you operate and what you do, then zoom in further to dominate specific suburbs and service lines, such as commercial roofing in Buckhead or leak repair in Coral Gables.

If you’ve been paying for “SEO” that can’t show real gains in your own data, this episode is your flashlight in a dark room. Watch now to learn how to build durable, compounding authority by turning real work and real relationships into signals that algorithms reward. And if you want Dennis to sanity-check your setup, head to blitzmetrics.com/quickaudit and get an objective readout of what’s working, what’s risky, and what to do next.

Dennis Yu, Founder of BlitzMetrics:

Facebook: https://www.facebook.com/dennisyu/

LinkedIn: https://www.linkedin.com/in/dennisyu

Twitter: https://x.com/dennisyu

BlitzMetrics: https://blitzmetrics.com/

#localseo #localseoexpert #localseotips #seoforsmallbusiness #digitalmarketing #localbusiness #homeservicebusness #homeservicesmarketing #homeservicemarketing #homeservices #homeservice #localbusinessmarketing #localbusinessseo #localbusinesstips #localbusinessgrowth #localbusinessowners

Get your quick audit today: https://blitzmetrics.com/quickaudit/

In this first episode of The Marketing Mechanic, former search-engine engineer Dennis Yu unpacks the structure behind the entire digital marketing ecosystem. From search engines and social platforms to AI tools, he shows how everything ties back to entities—people, businesses, and places—and the Knowledge Graph that connects them. These connections, not quick hacks or shiny tools, are what decide who gets found on Google, YouTube, TikTok, and even AI-powered answers.

Whether you’re running a home-service business or just starting your marketing career, this episode explains why rankings come down to trust and proof: reviews, collaborations, content, and consistent signals across all your digital touchpoints. Dennis shares how to turn real-world reputation into long-term digital authority, how to repurpose content across platforms so it isn’t trapped in walled gardens, and why mastering these fundamentals will keep your marketing relevant for the next decade.

Dennis Yu, Founder of BlitzMetrics:

Facebook: https://www.facebook.com/dennisyu/

LinkedIn: https://www.linkedin.com/in/dennisyu

Twitter: https://x.com/dennisyu

BlitzMetrics: https://blitzmetrics.com/

#SEO #DigitalMarketing #Google #MarketingMechanic #DennisYu #KnowledgeGraph #LocalSEO #HomeServicesMarketing #HVACMarketing #AuthorityBuilding #ContentRepurposing #AISEO #SEOtips #SocialMediaMarketing #OnlineReputation