Today we’re diving into the latest marketing and sales strategies to help you scale your online business. I’m thrilled to have a special guest with us, Judy Weber. Judy is on a mission to normalize miraculous results for Christian women in business. She has a unique background, having worked in the corporate space, won trials as an attorney, and led in the boardroom as a C-suite executive.

Let me introduce Judy Weber, Esq. She’s a Business Coach & Mentor, specifically for Christian women. Judy is a scaling strategist with tons of experience winning trials as an attorney and leading in the boardroom. She’s all about helping Christian women build lucrative businesses with simplicity and joy.

Here are some key takeaways from my conversation with Judy:

• Boldness and assertion are crucial for starting and growing your business.
• The Faith Field Thought Model helps women control their thoughts and beliefs about themselves and their businesses.
• The importance of visibility and doing something uncomfortable every day to grow your business.
• Daily activities should focus on direct outreach and building an email list rather than perfecting non-essential tasks like websites.

Success is really about who you believe yourself to be, not who others see you as. Approach challenges with a positive perspective and embrace your mission and desire for success.

Judy talks about learning to think strategically, like a lawyer. It’s all about making decisions confidently and quickly, avoiding overconsumption of information, and trusting your expertise.

We discussed the difference between ego and intuition. Ego is self-centered, but intuition focuses on serving others. Move forward despite fear and trust your gut.

Decision-making is a fundamental CEO skill. Make decisions fast but with careful consideration. Trust yourself and your ability to execute.

Judy shared practical steps for business growth:

• Focus on creating an irresistible high-ticket offer.
• Use joy-infused marketing with one visibility strategy.
• Ethical selling becomes easier with effective marketing.

• "We really need to get out of our own way and stop worrying about being judged by others."
• "Every day you should do something scary, every day you should do something that's uncomfortable."
• "Success comes as a result of who you believe yourself to be."
• "Decision-making is the most fundamental CEO skill."
• "Your business is a true reflection of how you feel about yourself and how you treat yourself."
• "The only way to win is to think strategically."

• Connect with Judy on social media: @JudyWeberCo
• Get a free VIP ticket to Judy’s Offer Week: https://www.judyweber.co/offerweek
• Join my upcoming free LIVE Unlaunch Method event: https://www.lindseya.com

Judy’s insights on mindset, strategic thinking, and decision-making are invaluable for scaling your online business. Embrace your purpose and talents to achieve miraculous results. Implement these practical steps to simplify and enjoy your business growth journey.

In this episode, we dive into the importance of focusing on your audience in video marketing. We explore the critical role of storytelling and authenticity, discuss overcoming challenges as an entrepreneur, and how to transition from traditional marketing to a more human-centered approach.

Our special guest today is Jaya Rose, a Speaker and Video Marketing Coach for people who want to make a big impact with their work. Jaya helps clients fine-tune their message and get seen online as an expert with her signature Story-Based Brand Method.

• Authenticity in video marketing is essential for building a strong connection with your audience.
• Understanding and leveraging personal strengths and weaknesses can significantly enhance business growth.
• Reject traditional pushy marketing tactics in favor of a more human, creative approach.
• Aligning your business practices with your personal values and well-being is crucial.

Jaya was diagnosed with ADHD and possibly autism, which made conventional learning methods challenging. She found success through visual learning and hands-on experience. Entrepreneurship allowed her to leverage her unique abilities and strengths.

Jaya is known for her video marketing expertise, focusing on storytelling and authenticity. She emphasizes the importance of personal experience in building a brand and advocates for longer, more flexible launch periods to avoid burnout.

Jaya rejects traditional pushy marketing tactics in favor of a more human-centered approach. She advocates for longer launch periods to reduce stress and increase effectiveness and believes in integrating personal values and authenticity into business practices.

Jaya emphasizes the value of both short-form (TikTok) and long-form (YouTube, live video) content. She highlights the importance of storytelling and authentic engagement with your audience and suggests batching video content to ensure consistency and manage unexpected disruptions.

• "You aren't talking about you and your message and your offer for you. You're doing it for them."
• "Entrepreneurship really is not only a good fit, but the only fit. It's the only thing I've ever done."
• "If it’s really competitive or we're in competition with artificial intelligence, then what can we do to stand out? In my opinion and experience, it’s to be more human."

• Connect with Jaya on Facebook: https://www.facebook.com/thejayarose
• Connect with Jaya on Instagram: https://www.instagram.com/thejayarose
• Jaya’s website: https://thejayarose.com
• Jaya’s Free Video Marketing Course: https://thejayarose.com/free-course
• Register for my upcoming free live online events: https://www.lindseya.com

Align your business practices with your personal well-being and use video marketing to connect authentically with your audience. Prioritize human connection over rigid marketing structures and embrace your unique strengths and experiences to build a successful business.

Remember, success in video marketing and business comes from being genuine and putting people first—starting with yourself. Align your values with

Today I’m breaking down 3 programs you should not invest in if you’re looking to scale your business online.

Let's kick things off by uncovering the truth behind high-ticket coaching programs. I'll reveal common pitfalls you should steer clear of to ensure success in scaling your coaching business.

Don't get caught up in the allure of freebies as your primary client attraction strategy. Discover why they may not yield the results you're hoping for and what to focus on instead.

While memberships may seem enticing, they often come with their own set of challenges. Learn how to evaluate whether memberships are the right fit for your coaching business and how to navigate potential pitfalls.

Mini offers can be tempting but proceed with caution. I'll share why relying solely on mini-offers may devalue your services and leave you feeling disappointed with the results.

Let's address the chaos that can come with running an online business solo. It's time to shift gears and focus on creating a system that works seamlessly for you.

Remember, profitability is key to sustainable growth. Avoid overspending on unnecessary expenses and prioritize strategies that directly contribute to your business's bottom line.

And don't forget the power of strategic selling and nurturing client relationships. These are essential components of a successful business, far more impactful than automated funnels or passive income models.

Ready to consistently sell your high-ticket services with social media? Join me for my free LIVE Unlaunch Method Workshop, where I'll share my proven strategies to do just that.

For those seeking personalized guidance, consider upgrading to the VIP ticket option for exclusive one-on-one coaching sessions with yours truly.

• "Stop making that mistake. I'll guide you through what you need to know for your next coaching program and ensure you're set up for success."
• "Freebies will not work. What you need are genuine connections and meaningful sales conversations."
• "The membership trap is risky business. It's not always what it seems and may not be the best fit for your coaching business."
• "Remember, buyers are listeners. Don't underestimate the value of your services by relying solely on tiny offers."

• The Unlaunched Method Workshop

Remember, understanding the intricacies of the online business industry is crucial for avoiding common pitfalls. If you're ready to take your business to the next level, don't hesitate to sign up for The Unlaunch Method Workshop. I look forward to seeing you there.