If you’ve been showing up week after week, pouring value into your podcast but hearing crickets when it comes to enquiries or sales - this is the episode you can’t afford to skip.

We’re unpacking one of the most common pieces of advice in the podcasting space: “Use your podcast to build trust and nurture your audience.” Sure, that sounds great. But if that’s the only role your podcast plays in your business, you’re leaving clients — and sales — on the table.

I’m breaking down why that approach limits your podcast’s potential and the shift you need to make to turn it into your most powerful sales tool.

Tune in to learn:

✨ Why “just nurturing” isn’t enough if you want your podcast to bring in clients

✨ What’s missing from your episodes if you want them to convert

✨ How one client shifted her strategy and signed nine new members in just 8 weeks

✨ Three steps you can take to shift from “nurture tool” to strategic sales asset

If you’re ready for your podcast to move beyond building brand awareness and start driving aligned clients to your offer every single month, this episode will change how you think about podcasting — for good.

🎧 Book a Podcast Profitability Consult and let’s chat about whether an Evergreen Podcast Strategy is right for your coaching or service-based business.

📌 Ready for more support?

Other ways I can help you launch, grow or monetise your podcast:

Book a Podcast Strategy Exploratory Call

Book a Podcast Profitability Audit

Sign up for Binged + Bought - this FREE private podcast takes you behind the scenes of how I help clients turn their podcast into an evergreen sales asset (and their clients’ favourite way to buy) and how you can do it too.

Subscribe to The Evergreen Shift - a FREE audio series designed to shift how you think about podcasting so your show brings in aligned enquiries and sales on repeat, without paid ads or 1000s of downloads.

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