
The Music Release Strategy Every Indie Artist Should Know
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One of the biggest decisions every independent artist faces is whether to release singles or put out a full album. In today’s music industry, streaming platforms like Spotify, Apple Music, and YouTube have completely changed the way fans discover new music — which means your release strategy matters more than ever. In this episode, we break down the pros and cons of releasing singles versus albums, and how each approach can impact your growth as an indie musician.
We’ll talk about how singles can help you stay consistent, reach new listeners, and work with the algorithm, while albums allow you to tell a bigger story and deepen your connection with fans. Whether you’re an emerging artist building your first audience or an experienced indie musician planning your next project, this conversation will give you the tools to choose the best release strategy for your career.
Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).
If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.
Send us an email at indierootsllc@gmail.com