Join host Brian Fitzpatrick as he sits down with the incredibly energetic and optimistic Suzie Goodall, a successful physiotherapist and business owner from Canberra, Australia. In this episode, Suzy shares her unique journey from starting as a sports injury nurse to building her own thriving multi-armed business, Powerhouse Physio, over 20 years.

Discover how Suzie's passion for sport led her to the world of physiotherapy and eventually to traveling the globe with Australian sports teams. Learn about the tough but rewarding lessons she learned along the way, including the shift from contractors to employees and the importance of having a reliable practice manager. Suzy opens up about the value of coaching and how it has given her the confidence and direction to grow her business while also creating a life that allows her to travel the world.

Whether you're a healthcare professional, a business owner, or simply looking for inspiration, this episode is packed with valuable insights on building relationships, seizing opportunities, and creating a business that works for you, not the other way around.

Welcome to the Optimised Practice Podcast! In this candid episode, host Blake Sergeant tackles the "hot topic" of practitioner recruitment head-on. While many complain about the difficulty of hiring, Blake reveals why a select group of practice owners are consistently successful.

He starts by challenging common excuses and urges a fundamental mindset shift – stop saying "there are no fish in the lake" if you're not even fishing with intent!

Blake shares actionable steps to elevate your recruitment game, focusing on two key pillars:

1. Creating "Juicy Bait": Discover the Hybrid Model, a revolutionary compensation structure that combines the security of employment with the earning potential of an associate.

2. Recruiting with Intensity: Learn why a single Indeed post or Facebook update isn't enough. Blake emphasises the need for:

   • A dedicated job vacancy section on your website (optimized for SEO).

   • In-practice job ads.

   • Leveraging your patient database for referrals.

   • Always collecting CVs for future needs.

   • Crafting job ads that lead with benefits (WIIFM) rather than just listing practice achievements.

Learn how to build a practice where everyone wins, you, your team, and your patients by attracting and retaining the best in the business.

Watch this on Youtube

https://youtu.be/SkuRazmGXXE

Welcome to the Optimised Practice Podcast! In today's solo episode, Blake Sergeant tackles the often-emotional topic of healthcare practice pricing and explains how to set your fees so that you, your team, and your patients all benefit.Many practice owners make the mistake of undercharging, especially in the early days. Blake reveals why this approach becomes unsustainable as you grow and aim to build a team. He emphasises that turnover is for vanity, profit is for sanity, and that even high patient volume won't save a business with flawed pricing.Learn the key goal for pricing: achieving a 20% net profit after you've been paid, all while maintaining a healthy 75% utilistion rate. Blake walks you through the "Practice Percentage Pyramid," detailing ideal allocations for:Practitioner salaries: (target of no more than 40% of revenue)Rent: (around 7%)Support team: (about 13%)All other costs: (20%)Blake also introduces the "Three W Triad" for decision-making: Is it good for the Patient? Is it good for the Team? Is it good for the Business/Owner? He challenges the common pitfall of focusing solely on keeping prices low for patients, often at the expense of team well-being and owner profitability.If you want to attract and retain top talent, avoid burnout, and build a truly sustainable practice, this episode is a must-listen!

Watch this on Youtube

https://youtu.be/nO1jiCC224I