In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen discuss the significance of deployment forms in partner management, drawing from Jason's experience at NetSuite. They explore how these forms facilitate communication, accountability, and scalability within partnerships, while also sharing personal anecdotes and food-related discussions. The conversation sets the stage for future episodes focused on building effective deployment forms and enhancing partner management strategies.

Takeaways

• Deployment forms are crucial for managing partner relationships.
• Effective communication is key to successful partnerships.
• Scalability in partner programs requires structured processes.
• Deployment forms help track project statuses and escalations.
• Understanding the middle and back end of partnerships is essential.
• Partnerships function like businesses within businesses.
• Regular updates on projects can improve partner management.
• Deployment forms can reveal insights into project failures.
• The right tools can enhance the efficiency of partner managers.
• Future episodes will focus on building effective deployment forms.

Sound bites

"I was asked to deploy it in many different areas."

"You have to put together a timeline and put together a plan."

"These forms are really the pistons inside the engine."

Chapters

00:00 Introduction to the Podcast and Deployment Forms

05:44 The Importance of Deployment Forms

14:23 Looking Ahead: Future Topics on Deployment Forms

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In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen delve into the intricacies of partner programs, focusing on the importance of ROI, data streams, and the integration of AI. They discuss how to effectively measure the success of partner programs through objectives and key results (OKR), and emphasize the critical role of relationship management in driving revenue. The conversation also highlights the necessity of visualizing metrics and leveraging AI to enhance partner program strategies, ultimately aiming for sustainable business success.

Takeaways

• ROI in partner programs can be complex and multifaceted.
• Data streams are essential for measuring the success of partner programs.
• Objectives and Key Results (OKR) help ground partner programs in strategy.
• Identifying key areas for ROI is crucial for partner program success.
• Visualizing metrics can aid in understanding the effectiveness of partner programs.
• Relationship management is critical for ensuring client satisfaction and revenue generation.
• AI can significantly enhance the effectiveness of partner programs.
• A successful partner program requires a great product and strong support.
• The most critical path for post-live partners is effective relationship management.
• Defining all aspects of a partner program is essential for leveraging AI effectively.

Sound Bites

• "CROs and partner sleep over analytics and forecasting."
• "This is really a success formula."
• "We have to define all of these aspects of a program."

Chapters

• 00:00 Introduction and Light Banter
• 02:49 Understanding ROI in Partner Programs
• 04:32 Analytics and Forecasting for CROs
• 07:01 Objectives and Key Results (OKRs) in Partner Programs
• 08:29 Measuring ROI Across Partner Program Dimensions
• 10:57 The Importance of Relationship Management
• 15:52 Leveraging AI for Partner Program Success
• 21:44 Integrating AI into Business Strategies
• 28:18 Deep Research and AI Conversations
• 29:55 Conclusion and Next Steps

Link to the MIRO Board: Click Here >

In this episode of the Partner Awesome Podcast, Jason Asher and Ryan Albretsen discuss the concepts of co-selling and co-marketing, emphasizing the transformative role of AI in partner programs. They explore how AI can enhance deal matching and streamline co-marketing efforts, allowing for tailored strategies that benefit all parties involved. The conversation highlights the importance of collaboration and technology in modern business partnerships.

• 🎯 Two is better than one in partnerships.
• 🎯 AI can significantly impact co-selling and co-marketing.
• 🎯 Predictive deal matching can streamline sales processes.
• 🎯 AI can monitor intent signals for better alignment.
• 🎯 Generative AI can create tailored marketing plans quickly.
• 🎯 Custom solutions enhance partner engagement.
• 🎯 AI can save time in analytics and meetings.
• 🎯 Co-marketing strategies can be personalized for each partner.
• 🎯 Using AI, plans can be generated in hours, not days.
• 🎯 Collaboration between companies is essential for success.

• “Two is better than one.”
• “Generative AI can create tailored marketing plans quickly.”
• “intent signals for better alignment”

• 00:00 Introduction to Co-Selling and Co-Marketing
• 02:03 The Role of AI in Co-Selling
• 05:40 Innovations in Co-Marketing Strategies

• Partner Marketing: Co-Marketing Plan generated with AI
  • https://partnerawesome.com/partner-marketing-co-marketing-plan-generated-with-ai/
• Partner Co-Marketing: The Go-To-Market Blueprint (SaaS Multi-Entity Portal)
  • https://partnerawesome.com/partner-marketing-the-go-to-market-blueprint-saas-multi-entity-portal/
• How-to-Video:
  • https://youtu.be/VJKltLw1jrQ