• The Power of Clarity: Defining Your Business in 10 Words or Less — with Mitchell Levy

  • May 4 2025
  • Durée: 52 min
  • Podcast

The Power of Clarity: Defining Your Business in 10 Words or Less — with Mitchell Levy

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  • Résumé

  • In this episode of the Thriving Business Podcast, host Kate Dong interviews Mitchell Levy, a global credibility expert, executive coach, and TEDx speaker from Silicon Valley, USA.

    About Mitchell Levy

    • Global credibility expert and executive coach
    • Two-time TEDx speaker
    • Author of 65+ books
    • Publisher of 750+ books through four different publishing companies
    • Has started 20+ companies
    • Former board member of a NASDAQ firm
    • 38 years in Silicon Valley, 36 years married, father to a 26-year-old son

    Mitchell’s Thoughts on Thought Leadership

    • Mitchell views books as valuable assets that open doors for speaking, consulting, and coaching
    • Books serve three purposes:
      1. A thought leadership piece (even if people don't read it)
      2. A way for clients to understand your step-by-step process
      3. Forces you to think about the world differently

    The Credibility Journey

    • After seeing book publishing becoming democratised, Mitchell explored what authors really wanted: Credibility
    • Conducted interviews with 500 thought leaders between 2019-2020 on credibility
    • Created a new definition: "Credibility is the quality in which you're trusted, known, and liked"
    • Identified 10 values of credibility, with integrity being the only value that appears twice
      • External integrity: what you say to the world
      • Internal integrity: how you actually act

    Key Takeaways for Service-Based Business Owners

    • Having clarity about who you serve and how you help them is crucial for effective marketing
    • A well-articulated CPOP helps you stand out and attract the right clients
    • Consistency in showing up with credibility builds trust and reputation
    • Focus on building authentic connections rather than chasing numbers
    • Accountability partners help ensure you stay focused on your purpose

    Resources Mentioned

    • Mitchell's website: mitchelllevy.com
    • Social Compliment: socialcompliment.com
    • Mitchell's TEDx talk: "We're Losing Our Humanity, I'm Tired of Watching It Happen"
    Kate's CPOP (derived during the episode)
    "Service-based business owners with an untapped audience"


    Join us in two weeks for our next episode of the Thriving Business Podcast.
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