Rory Vaden is the Co-Founder of Brand Builders Group where he teaches people to build and monetize a rock solid reputation™. He is also the New York Times Bestselling Author of Take the Stairs, and Wealthy and Well-Known.

In this episode, Chris and Rory dive deep into what it really means to be purpose-driven in business, why personal brands fail, and how legacy and service are the only sustainable long-term strategies in a noisy, AI-saturated world.

Whether you're a coach, author, executive, or entrepreneur, this is an essential listen for anyone looking to build a personal brand that actually lasts and truly matters.

IN THIS EPISODE YOU’LL LEARN:

• The biggest reason most personal brands burn out (and how to prevent it)
• Rory’s framework for identifying your true calling
• How one question changed the trajectory of Lewis Howes’ career
• The false promise of “multiple income streams” early in business
• Why your humanity is your differentiation in an AI-driven world

EPISODE TIMESTAMPS:

• 04:19 - Rory's Journey and Brand Builders Group
• 06:44 - The Importance of Purpose Over Profit
• 08:37 - Legacy and Future of Personal Branding
• 17:36 - Challenges and Failures in Personal Branding
• 20:28 - The Lie of Multiple Streams of Income
• 21:13 - Focusing on One Revenue Stream
• 25:37 - The Importance of Service-Centered Branding
• 27:00 - Personal Branding Insights
• 30:50 - Living Like a Long Haul Leader

RESOURCES MENTIONED IN THIS EPISODE:

• Pre-Order The Long-Haul Leader
• Connect with Chris on Instagram
• Pick Up a Copy of Wealthy and Well-Known
• Connect with Rory on Instagram
• Subscribe to Rory's Podcast, The Influential Personal Brand Podcast

SUBSCRIBE & REVIEW:

Be sure to subscribe and leave a review on Apple Podcasts (or your favorite podcast player) — it helps more long-haul leaders like you discover the show and join the journey.

Thanks for listening to The Long-Haul Leader podcast. See you next week with more insights to help you lead with purpose, resilience, and impact.