What if gambling with your time was the smartest investment you could make as a thought leader?

Today on Leveraging Thought Leadership, host Peter Winick sits down with Dan Ariely—renowned behavioral economist, three-time New York Times bestselling author, and one of the sharpest minds in decision science. His work has influenced companies like Google and Apple, guided governments, and sparked movements in how we understand human behavior.

Dan shares why he doesn’t believe in rigid career paths but instead embraces intellectual adventure. His approach? Say yes to opportunities, experiment widely, and learn fast. From writing children’s books to advising on Middle East diplomacy, he treats each project as a test of impact and possibility. It’s thought leadership powered by curiosity, not by a fixed roadmap.

We explore how Dan chooses where to focus his time and energy—not on where the money is, but on where humanity is underperforming. Whether it’s helping people rethink end-of-life care, confronting our irrational use of social media, or tackling the psychology of sleep, his work points toward reducing suffering and increasing human well-being at scale.

What stands out is not just Dan’s research, but his method. He embeds himself in the world he studies. He spends Fridays with palliative care doctors and end-of-life doulas, visits slums to understand poverty, and listens deeply to those at the margins. For him, real thought leadership means turning lived experience into research-backed insights—and transforming those insights into powerful stories people remember.

This conversation is a masterclass in aligning expertise with purpose. Dan shows how storytelling, data, and empathy intersect to create impact. And he reminds us that luck isn’t found—it’s generated by saying yes, trying widely, and learning relentlessly.

Three Key Takeaways:

• Gamble with your time wisely — saying yes to diverse opportunities creates luck, generates new insights, and fuels thought leadership.

• Focus where humanity underperforms — the biggest impact comes from tackling areas where society consistently falls short, like end-of-life care, social media use, or health behaviors.

• Turn research into stories — embedding in real-world experiences and translating data into memorable narratives makes ideas resonate and spread at scale.

If you found this episode thought-provoking, you’ll want to keep the momentum going with our conversation on organizational thought leadership in nonprofits with Marci Alboher.

Both episodes shine a light on how thought leadership can tackle the places where humanity underperforms—whether it’s rethinking end-of-life care and decision-making, or changing the narrative around aging and intergenerational collaboration. In Dan’s episode, you’ll hear how curiosity and experimentation fuel insights that reduce suffering and spark change at scale. In Marci’s, you’ll discover how nonprofits can amplify voices, craft stories, and shift perceptions to unlock the untapped value of older generations.

Together, these episodes show how purpose-driven thought leadership—grounded in storytelling and human impact—can create real transformation. Listen to Marci’s episode next and expand your perspective on how ideas can drive change across both individuals and organizations.