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The Pulp Writer Show

The Pulp Writer Show

Auteur(s): Jonathan Moeller
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 Hosted by Jonathan Moeller (author of the FROSTBORN and SEVENFOLD SWORD fantasy series and the SILENT ORDER scifi series), the Pulp Writer Show discusses how to write, format, publish, and sell your novel. Sometimes there are jokes.Copyright Jonathan Moeller Art Gestion et leadership Économie
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  • Episode 290: Five Instagram Marketing Tips For Writers

    Episode 290: Five Instagram Marketing Tips For Writers
    Feb 16 2026

    In this week's episode, we take a look at five Instagram tips for writers, and we also discuss recent Facebook ad changes.

    This coupon code will get you 25% off the ebooks in the Ghost Night series at my Payhip store:

    CAINA25

    The coupon code is valid through February 23, 2026. So if you need a new ebook this winter, we've got you covered!
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    11 min
  • Episode 289: Using The Universal Monsters To Write Compelling Villains

    Episode 289: Using The Universal Monsters To Write Compelling Villains
    Feb 9 2026
    In this episode, we look at how the classic black & white Universal movie monsters tap into universal fears, and how you can use that to create compelling villains in your book. This coupon code will get you 50% off the audiobook of Dragonskull: Shield of the Knight, Book #2 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: GARETH50 The coupon code is valid through February 16, 2026. So if you need a new audiobook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 289 of The Pulp Writer Show. My name is Jonathan Moeller. Today is February 6, 2026, and today we are discussing how you can use the Universal monsters to write interesting villains. Before we get into that, we will have Coupon of the Week and an update on my current writing and publishing projects. First up is Coupon of the Week and this week's coupon code will get you 50% off the audiobook of Dragonskull: Shield of the Knight, Book #2 of my Dragonskull series (as excellently narrated by Brad Wills), at my Payhip store. And that code is GARETH50. And as always, the coupon code and the link to my Payhip store will be available in the show notes. This coupon code is valid through February 16th, 2026, so if you need a new audiobook to get you through the middle of February, we have got you covered. Now let's see where I'm at with my current writing and publishing projects. As of this recording, I am 63,000 words into Cloak of Summoning and I am almost but not quite halfway through my outline. So this is definitely going to be a long book and it's probably going to come out in the first part of March because it's long enough that it will take me a while to finish writing it and then to edit and proof it and everything else. So I'm making good progress on it. It was a very productive week, but I am still not even halfway through, so I think it's probably going to be March. I am also 5,000 words into Blade of Wraiths. That will be the fourth book of my epic fantasy Blades of Ruin series, and that will probably be in April, if all goes well. In audiobook news, Blade of Shadows (as narrated by Brad Wills) is done and it is slowly starting to roll out to the various platforms. I think as of this recording, the only place it is live right now is my Payhip store and Google Play, but hopefully by the time I record the next episode, it will be available at even more stores than that. Hollis McCarthy is working on Cloak of Titans and I think she's about halfway or two thirds of the way through recording, so we should be able to get that to you before too much longer. So that is where I'm at with my current writing and publishing and audiobook projects. 00:02:13 Main Topic: Universal Monsters, Universal Fears, and Creating Villains Now our main topic, which is the Universal monsters and the universal fears and how you can use that to create villains. One idea a writer can use to create compelling villains is to tap into some of the universal fears, and in some ways, those universal fears are embodied by the classic Universal monster movies. I mentioned before that in Halloween of 2025, I saw that a bunch of the old black and white Universal monster movies were on Prime Video. So I watched them for the first time since I was a kid, and I was pleased to see that they held up pretty well for movies that are nearly a century old, especially considering these were some of the very first movies ever made with sound and the filmmakers were kind of figuring it out as they went along. Dracula is a bit uneven because they tried to cram the stage play version of the book into a 70 minute movie, which really doesn't work, though Bela Lugosi's performance as Dracula and Edward Van Sloan as Van Helsing really carried the movie and helped define the characters in the public eye, but the others are all good and Bride of Frankenstein is legitimately a great movie, but why have these particular movies lasted so long in the public consciousness? For that matter, why do people keep coming back to new versions and new stories of Dracula and Frankenstein's Creature and all the others? Partly it's because these characters are in the public domain and you can use them without getting sued. True, but there's a lot of stuff in the public domain that doesn't see the light of day nearly as often as these classic monsters. I think it's because the classic monsters tap into the universal (small U) fears or classic archetypes of the things that people fear in real life. It's interesting to note that most of the classic Universal monsters were either originally humans who became monstrous or creations by humans that turn monstrous. Essentially, the monsters tap into archetypal fears and are exaggerated versions of villains and monsters we might actually encounter on a day-to-day basis. What do I mean? Let's expound. First up, Dracula. Count Dracula is in some ways the easiest ...
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    13 min
  • Episode 288: Five Additional Business Lessons For Indie Authors From Brandon Sanderson's Apple TV Deal

    Episode 288: Five Additional Business Lessons For Indie Authors From Brandon Sanderson's Apple TV Deal
    Feb 2 2026
    In this week's episode, we look at five business lessons for indie authors from Brandon Sanderson's recent Apple TV deal. Once again it is time for Coupon of the Week! This coupon code will get you 25% off the ebooks in the Silent Order series at my Payhip store: CALASKAR25 The coupon code is valid through February 9, 2026. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 288 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 30th, 2026 and today we are discussing five additional business lessons for indie authors from Brandon Sanderson in the aftermath of his recent Apple TV deal. Before we get into that, we will have a Coupon of the Week and an update on my current writing and publishing progress. First up is Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Silent Order series at my Payhip store. And that coupon code is CALASKAR25. And as always, you can get the coupon code and the links to my Payhip store in the show notes of this episode. This coupon code will be valid through February the 9th, 2026. So if you need a new science fiction ebook to read for this winter, we have got you covered. And now for an update on my current writing and publishing projects. Now that Blade of Storms is out and is doing well (thank you all for that), my main project is now Cloak of Summoning, and I am 34,000 words into it as of this recording, which puts me on Chapter 6 of 23 in the outline. I think it's probably going to come out in March because February is a short month and Cloak of Summoning is going to be a long book. So hopefully it should come out early in March. I'm also 1,000 words into Blade of Wraiths, which will be the fourth book in my Blades of Ruin epic fantasy series. That will be my main project once Cloak of Summoning is done. So hopefully that will come out in probably April or thereabouts. In audiobook news, recording is very nearly completed for Blade of Shadows, the second book in the Blades of Ruin epic fantasy series, and that will be narrated by Brad Wills. Hollis McCarthy is currently working on the audiobook of Cloak of Titans, and I think she's about halfway through. So hopefully we should have some new audiobooks for you to listen to before much longer. And that is where I'm at with my current writing and publishing projects. 00:02:04 Main Topic of the Week: 5 Business Lessons For Indie Authors From Brandon Sanderson Now onto our main topic this week, five additional business lessons for indie authors from Brandon Sanderson. And I think it is objectively factual to say that Brandon Sanderson is probably the most successful fantasy author who is currently publishing. Beyond the sheer number of sales, what many find most impressive about what he's achieved is his company, Dragonsteel Entertainment, that he has been able to create. It consists of Kickstarter campaign work, special book editions, a successful convention, merchandising (including an RPG), and a whole slew of other things. Even for authors like me operating on a much smaller scale, there are a few things to learn from his success at publishing and creating a specialized empire. Now what's amusing is the notes for the show were prepared a couple of weeks ago, but a few days ago, the news was announced that Brandon Sanderson entered into a licensing deal with Apple TV to produce adaptations based on his Mistborn and Stormlight Archive series. As the author himself said on Reddit, "The decision to pick Apple was due to two factors. First, the levels of approvals and control. Apple wants to be a true partner with me and they feel like they really get what I want to do. Second, their track record. Apple does fewer things, but higher quality than some other studios. I find virtually everything of theirs I watch is excellent and creator driven." So that and an impressive degree of creative control he wrung out of Apple for this and if you are at all familiar with the history of movie adaptations, you know that the author getting any degree of creative control does not happen all that often. Usually what happens is the studio cranks out the adaptation that butchers the book and then it disappears into obscurity. So this actually happens to tie in quite well with the original theme of today's episode, which is the Five Business Lessons from Brandon Sanderson. He was able to reach this level of success by following these five business lessons consistently over a period of decades. So we will go into that now. #1: Find a way to meet fan demand and find gaps in the market. Sanderson was ahead of traditional publishing when it came to responding to fan requests for high quality letter bound or other enhanced special editions. By focusing on this gap in the market, he was able to meet a need expressed by his most passionate fans and get an additional round of sales from existing ...
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    12 min
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