The ROI of Business Networking (WiPS #20)
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The ROI of Business Networking (WiPS #20)
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In this episode of the Winning in Professional Services podcast, the focus is the ROI of networking for professional firms. The discussion highlights networking as a crucial activity for growth and the difficulties quantifying its value. We address common misconceptions about short-term ROI and emphasize the importance of building long-term relationships. Key topics include the benefits of face-to-face meetings, accessing hidden opportunities, providing advice, and the importance of building genuine connections. Connect on LinkedIn: Scott Pressimone: https://www.linkedin.com/in/scottalanpress/ Matteo Trovato: https://www.linkedin.com/in/matteotrovato/ Winning In Professional Services: https://wipspod.com/ Growth Connect: https://growthconnect.io/ RevPath: https://www.revpathplus.com/ ⏱️ Timestamps: 00:00 Introduction 00:10 The importance of networking ROI 01:12 Misconceptions about networking ROI 01:51 Building relationships through networking 04:23 The real value of networking 09:46 Accessing hidden opportunities 14:06 Giving and getting advice 18:03 Networking vs. other marketing strategies 20:28 Effective networking tips 30:28 Choosing the right events 37:01 Conclusion and final thoughts