Natasha Hritzuk has shaped strategies at Microsoft, Warner Brothers Discovery, and General Mills - and in this episode of The Ripple Impact she shares how conviction, consumer truths, and bold research drive meaningful change.

We explore:🌊 How insights teams earn a real seat at the table🌊 The C-suite meeting that sparked chaos - and opportunity🌊 Why consumer voices must guide creation, not just validation🌊 The dangers of tunnel vision (“we’re not in the business of…”)🌊 How conviction, empathy, and instinct fuel strategy and innovation

This is a must-listen for anyone in marketing, brand, or leadership who wants to see around corners, not get blindsided by them.

📩 Work with Laura at The Ripple Impact if you’re ready to elevate your brand storytelling.

#TheRippleImpact #WaveMakers #Marketing#Branding #Insights #Strategy

Laura Barber welcomes Deb Dasgupta, Global VP of Marketing at Absolut Vodka, for an honest conversation on storytelling, brand DNA and women in leadership on this week’s Ripple Impact podcast.

Listen in as we discuss:✨ Why great brands live in culture, not just campaigns✨ The roots of iconic branding✨ Lessons from PepsiCo, Unilever and Lakmé✨ Why diversity isn’t charity - it’s a growth strategy✨ Her advice to Wave Makers

A must listen episode for anyone building brands, leading teams, or chasing bold dreams.

🌊 Inspired by this episode? I help founders and leaders uncover the human stories and brand strategies that spark real impact.

📩 Connect with Laura at The Ripple Impact and let’s create your next ripple.

#TheRippleImpact #WaveMakers #Marketing #Branding #Culture

Global insights leader Simon Pollock (Pringles, Häagen-Dazs, Kellogg’s) joins Laura Barber on The Ripple Impact to explore how covering shapes our careers, why psychological safety matters, and what true human leadership looks like.

From lessons with a Sri Lankan tea entrepreneur to building teams and influencing global boardrooms, Simon shares ripple moments of vulnerability, identity and growth that shaped his leadership style.

If you want to lead with courage, build inclusive cultures and create brands that truly connect, this episode is for you.

Perfect for founders, CMOs and leaders who want to build authentic brands and inclusive cultures.

👉 🎧 Subscribe for more ripple stories on leadership, marketing and brand building.

#TheRippleImpact #WaveMakers #Marketing#Branding #Leadership #Courage #PsychologicalSafety #Insights