What does it really take to lead in UX and stay creative in the process?

In this episode of Elevate Your UX Career, host Brittany Cates sits down with JJ Riggs, a seasoned UX leader with an impressive background in design and brand management at companies like Purple Mattress, Divvy, and Bluehost.

JJ shares her journey from graphic designer to UX leader, offering real-world insight into the challenges and opportunities of navigating corporate environments as a creative professional. From building strong team cultures to communicating with stakeholders, JJ doesn’t hold back when it comes to what it really takes to lead with vision, strategy, and heart.

This episode is packed with value for mid-career UX designers looking to:

• Grow into leadership while staying true to their creative roots

• Foster strong design cultures and team collaboration

• Advocate for UX in business conversations

• Navigate job transitions and market changes

• Prepare for the future of UX in the age of AI

If you're feeling the tension between creativity and corporate demands or wondering what’s next in your UX career, this conversation is a must-listen.

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