Most roofing companies try to solve their marketing problems by buying more leads.

But what if that’s actually the problem?

In this episode of The Roofer Show, I talk with Joe Hughes from Contractor Dynamics about why traditional roofing marketing isn’t working like it used to — and what contractors should be doing instead.

We break down how to build your own in-house marketing machine so you’re not dependent on agencies, lead services, or constantly chasing new leads.

In this episode, we cover:

1. Why blindly outsourcing marketing doesn’t work anymore
2. The idea of becoming the “general contractor” of your marketing
3. Why homeowners are more skeptical than ever
4. The importance of speed to lead and answering the phone
5. How to become “five mile famous” in your market
6. What marketing is actually working right now

If you want more consistent leads and a more profitable roofing business, this episode will change how you think about marketing.

Contractor Dynamics

https://contractordynamics.com/

Call to Action:

Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let’s talk.

Schedule Now

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Most homeowners don’t have $25,000 sitting around for a new roof.

In this episode of The Roofer Show, Dave Sullivan talks with financing expert Chris Scoville about how roofing contractors can use financing to close more jobs.

With roofing prices higher than ever, many homeowners don’t have the cash available to pay for a new roof upfront. Contractors who offer financing give customers more options and remove one of the biggest barriers to saying yes.

Chris explains why contractors should offer financing early, always, and often, and how monthly payment options help homeowners move forward with roofing projects.

They also discuss how financing can be integrated into proposals, websites, and CRM systems like ProLine to make the process simple for both contractors and homeowners.

If you're not offering financing, you may be losing jobs to competitors who are.

• Why many roofing contractors lose jobs because they don’t offer financing

• The rule: offer financing early, always, and often

• Why homeowners respond better to monthly payments than total price

• How financing helps contractors close more jobs without lowering their price

• Simple ways to integrate financing into proposals and websites

Many roofing contractors struggle with price objections when presenting large projects to homeowners.

Financing can remove one of the biggest barriers to closing roofing jobs by giving customers options and spreading payments over time.

In this episode, Dave Sullivan sits down with financing expert Chris Scoville to discuss how contractors can use financing effectively to grow their business and close more jobs.

Chris shares practical advice on how financing works, why contractors should present it early in the sales process, and how showing monthly payment options can dramatically change how homeowners make decisions.

If you’re not offering financing today, this conversation may change the way you approach selling roofing projects.

Host

Dave Sullivan

The Roofer Coach

Helping roofing contractors grow their businesses, make more money, and have more free time.

If you're looking for help building a more profitable roofing business, let’s talk.

Visit:

https://theroofercoach.com

Podcast Links

Website

https://theroofercoach.com

YouTube

https://www.youtube.com/@DaveSullivanRooferShow

Roofing Business Podcast Topics Covered

This episode discusses topics important to roofing contractors including:

• roofing financing

• roofing sales strategies

• selling high-ticket roofing projects

• roofing business growth

• contractor marketing and sales

• closing more roofing jobs

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

In this episode, I’m joined by Michael Stone, author of Markup & Profit, to talk about the real reason so many roofing contractors go broke: they don’t charge enough and they don’t know their numbers. We break down markup vs. profit, why job costing is mandatory, how to set pricing to cover overhead + owner pay + net profit, and how to market to the right customer so you can charge what you’re worth.

Most roofing contractors don’t go out of business because they can’t sell.

They go out of business because they don’t charge enough, don’t job cost, and don’t know their real numbers.

In this episode, I’m joined by Michael Stone, author of the classic book Markup & Profit, to talk about the fundamentals that never change — and why “the market price” mentality keeps contractors broke.

1. Why 9 out of 10 contractors go broke (and what the profitable ones do differently)
2. The difference between markup and gross profit (and why it matters)
3. Why job costing is non-negotiable if you want consistent profit
4. How to set pricing to cover overhead, owner pay, and net profit
5. Why “being competitive” is optional — but being profitable isn’t
6. How to market to the right customer so you can charge what you’re worth
7. Cash flow and payment schedules: why contractors run out of cash even when they’re busy
8. Building a business that’s actually sellable (systems + financials + profit)

Connect with Michael Stone:

Website: markupprofit.com

Connect with Dave / The Roofer Coach:

Free Strategy Call: Schedule Now

Free Resource (1-Page Business Plan): theroofercoach.com/plan

Text Dave: (510) 612-1450

SPONSORS:

✅ ProLine — Automate follow-up and close more jobs with text + email. Try it FREE and save 50% off your first month with code DAVE50 → useproline.com

✅ SMA Support — Virtual assistants for roofing companies (calls, admin, lead follow-up) → smasupport.us