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The Science Behind Fast Casual's Functional Beverage Revolution

The Science Behind Fast Casual's Functional Beverage Revolution

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 Join Fast Casual Nation hosts Paul Barron and Cherryh Cansler as they dive deep into the $243 billion functional beverage market with Noah Burgess, Research & Development Scientist at Juice It Up! Discover how science-driven menu innovation is revolutionizing the fast-casual industry, from plant-based smoothies under 200 calories to profitable boost add-ons that 35-45% of customers choose. Learn the secrets behind developing Instagram-worthy drinks that Gen Z craves, the food science principles that maximize nutrition without sacrificing flavor, and why ingredients like spirulina, collagen, and red beets are becoming game-changers for restaurant operators looking to increase check averages and customer loyalty in this rapidly growing category.

~This episode is sponsored by: Gusto → https://gusto.pxf.io/PBN ~ #1 rated HR platform for payroll, benefits, and more With Gusto’s easy-to-use platform, you can empower your people and push your business forward. See why over 400,000 businesses choose Gusto.

FastCasualNation #FunctionalBeverages #RestaurantInnovation

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