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Dylan Jahraus transformed from corporate e-commerce strategist to Etsy powerhouse, landing her shop in the top 0.1% worldwide and hitting $1 million in sales in just a few years. Now coaching over 4,500 Etsy sellers across 30+ countries, Dylan returns to share her expertise on the platform that changed her life.

This conversation dives deep into what makes Etsy different from Amazon and Shopify - from customer expectations to policy control. Dylan reveals that Etsy customers aren't expecting free returns and sellers maintain complete control over their policies, creating a fundamentally different selling environment. She shares how the platform's built-in trust eliminates the friction often associated with independent Shopify stores that might initially appear less trustworthy.

Perhaps most valuable is Dylan's contrarian take on Etsy ads. While many sellers pour money into advertising, Dylan built her million-dollar business primarily through organic growth. "I'm very passionate about exhausting your organic potential first," she explains, noting that in her experience, paid ads have only proven worthwhile for less than 20 people she's worked with. Instead, she recommends free marketing channels like Pinterest, which for one student generated over 1.1 million monthly impressions without spending a dime on ads.

The episode covers practical strategies for international expansion, personalization best practices, and the free shipping debate. Dylan suggests a hybrid shipping model where you might charge a nominal amount when shipping costs are higher while building the remainder into the product price. She also shares her testing methodology to determine what works best for your specific shop.

Whether you're considering Etsy as a new sales channel or looking to optimize your existing shop, this episode provides actionable insights from someone who's mastered the platform. Book a free call with Dylan to chat about your Etsy shop and see if her coaching program might be the right fit for your business goals.

How to connect with Dylan?
Website: https://dylanjahraus.com/
Podcast: https://podcasts.apple.com/ph/podcast/etsy-seller-success-tips-for-starting-growing-and/id1647518076
YouTube: https://www.youtube.com/channel/UCeO8Gmc2B-3G2fgcFnRR4Xw
Facebook: https://www.facebook.com/dylanjahrausofficial
Instagram: https://www.instagram.com/dylanjahraus/

Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon

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