Nobody wants to go to your webinar. Nobody wants to read your white paper. And unless you’re doing it right, nobody’s listening to your podcast either.

In this episode of the Snarketing Podcast, we sit down with Lauren Douglass, CEO of Reverve and veteran marketing leader (ex-SVP Channel Factory, VP Teads, Criteo alum), to talk about what’s broken in B2B marketing—and how to fix it.

We cover:
• Why so much B2B content sounds the same
• How to avoid “bad” marketing strategies and box-checking tactics
• The power of executive thought leadership (with a little AI help)
• Why authenticity—even typos—can be a differentiator• Repackaging content across 7 channels and 7 formats• Reinventing your career at 40 and beyond

Authentic voices matter more than ever. Tune in for sharp insights, a little snark, and practical takeaways you can put to work today.

In Episode 49 of the Snarketing Podcast, Matt Wurst and Valerie Vespa stop at the midway of Season 3, go guestless and gloves off, and reflect on the chaotic first half of 2025 and what’s ahead for the back half.

We’re talking:

👉 AI acceleration (and existential dread)

👉 Marketing to bots (because… that’s happening now)

👉 Social media's grip on teen brains

👉 Why “authentic” isn't good enough anymore

👉 The death of SEO (RIP)

It’s snarky. It’s sharp. It’s… unsettling?

Two podcasts. Four marketers. One big reckoning.

In our Snarketing x Unlocked crossover, AI declared our episode "a moment of truth" for marketing’s future.

It's a deep-dive into retail and commerce media, and we leaned in: With co-hosts Valerie Vespa, Elizabeth Donovan & Austin Leonard unpacking what all this (with and without AI) means for the industry and the people building it.

Come for the crossover chaos, stay for the existential questions.