“Any type of creativity involves some destruction. It does. So it’s a two-step forward, a one-step back situation.”

Disruption isn’t just a tactic—it’s a way of life for those who refuse to take the conventional route. This episode unpacks the messy, nonlinear path to building a meaningful business and career, showing that embracing creative chaos can fuel authentic leadership and entrepreneurial success. The key insight: true innovation doesn’t wear a uniform, and it certainly doesn’t follow the rules.

AJ Rice shares how a passion for literature and culture collided with a post-9/11 political awakening, launching him from grad school to the media world to eventually helming a powerhouse PR firm. He breaks down how backing Trump early wasn’t just a business decision—it was about backing authenticity, independence, and disruption. And now, as a bridge between MAGA insiders and RFK Jr.’s team, he lives at the crossroads of politics, publishing, and pop culture.

AJ is the CEO of Publius PR and a bestselling author of The Woking Dead and The White Privilege Album. Known as a behind-the-scenes architect of conservative media influence, AJ has worked with names like Laura Ingraham, Donald Trump Jr., and RFK Jr. His firm represents voices across politics, medicine, and culture, making him one of the most connected men in the world of populist PR.

Expert action steps:

1. Accept the non-linear path. Success rarely follows a straight line. Embrace setbacks and failures as part of the creative and entrepreneurial process, and be ready to make trade-offs between different priorities like career, family, and financial goals.
2. Earn your way up. Don’t try to shortcut your way to success. Build your foundation from the ground up so you understand every step of the journey and can navigate challenges with confidence.
3. Write your own story. Take full ownership of your life and choices. There’s no fixed formula or image of what success should look like—what matters is authenticity and merit, not conformity.

Lean more & connect:

https://www.ajricepr.com/about

The Woking Dead – Author: AJ Rice

https://a.co/d/2MSm07W

The White Privilege Album

https://a.co/d/b0APT5U

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“I’m actually really obsessed with helping good men and women who really wanna make a difference out there in the world, but aren’t necessarily so confident about selling or marketing”

If you’re great at what you do but people still don’t get what you’re about, your positioning might be the problem. Clear positioning isn’t just a marketing tactic—it’s the difference between being forgettable and becoming the go-to authority in your space.

In this episode, we explore a powerful tool that helps you clarify your message, define your value, and speak directly to the people you’re meant to serve. You’ll hear personal insights on what it really takes to go from chasing clients to attracting them.

The shift from invisible to influential doesn’t happen by accident—and it doesn’t require hype. It requires precision, courage, and the right framework.

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“People need to see these things. They need to know the truth... Our freedom is such a gift, such a blessing, and we need to preserve that.”

The movie The Puppeteers just came out two days ago, and with the Canadian election upon us, this episode couldn’t come at a better time. We’re releasing it a day early so you can hear the truth, think clearly, and vote with confidence.

Freedom is the foundation for creativity, business, and a good life. Without it, innovation dies, opportunities shrink, and people lose the power to shape their future. In this episode, we talk about why freedom matters—not just for politics, but for entrepreneurs, families, and communities—and why staying awake and aware is more important than ever.

Our guest is the lead actor of The Puppeteers. She shares how the script opened her eyes to the real threats happening inside Canada today, from foreign interference to secret police stations. Through real stories and raw experiences, we’re reminded that democracy isn’t automatic—it’s something we all have to stand up and protect.

Amy Rivard is a Canadian actress and singer who's performed worldwide and now stars in The Puppeteers. Her work brings powerful stories of truth and courage to life.

We encourage everyone to become informed, to value the right to vote, and to support efforts that expose corruption.

“If each of us is a thread in this resistance, only by linking together can we sever the strings of the puppeteers.” - Kevin Yang, director of The Puppeteers

Expert action steps:

1. Be intentional with your thoughts, because what you focus on shapes your reality.

2. Stay persistent in pursuing your passion, but if your heart is no longer in it, allow yourself to pivot and follow a new path.

3. Always strive to do your best, and consider reading The Four Agreements for timeless principles to live by.

Lean more & connect:

The Puppeteers is streaming exclusively on Gan Jing World and is free until April 29th.

https://www.ganjingworld.com/live/1hjhn5c5bpe4RB3OUutLIKAVD1kb1c

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.