With some marketers pressing pause on their plans to move beyond third-party cookies, others are ramping up plans for a cookieless, ID-less and perhaps Google-less future.

On this episode of the Performance Marketing Unlocked podcast, we scale the walled gardens and look at emerging advertising channels operating beyond the web. PMW's Premium Content Editor Jyoti Rambhai (2:40), joins host Joe at the top of the pod to discuss the state of CTV, before Jess McGrogan, GM of Business Development for Brand at The Trade Desk (19:13), delivers insight into why brands and advertisers slowing down first-party data investment could be making huge a mistake.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

The future of streaming, CTV and linear broadcasters (2:40)

Talking the open internet and a cookieless world (19:13)

How advertisers can win through CTV (35:28)

PMW's Resell Me a Pen Challenge (41:28)

~ Further reading ~

Google reveals third-party cookies are here to stay

‘Stop thinking about what Google is going to do next’: Adland reacts to third-party cookie plans being scrapped

The Trade Desk to introduce Sincera’s data to entire ad industry

3 tough questions on... CTV

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