The engineering metaphor
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The engineering metaphor
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Too much of HR is treated like internal marketing.
- Convincing people everything is fine.
- Selling the “isn’t our company great?” message.
But what if HR is closer to engineering than marketing?
Think about an engineering manager in a factory. Their job isn’t to make machines look good in company colours — it’s to keep the line running.
- Fix breakdowns quickly.
- Do preventative maintenance before things fall apart.
- Focus on uptime and performance, not appearances.
Now imagine HR the same way. We’re here to…
- Fix people problems when things break down.
- Do preventative maintenance through pay, benefits, and development.
- Keep the organisation running smoothly.
Not flashy. Not lemon-yellow conveyor belts. Just practical, focused, and essential.
So here’s the challenge:
Are you running HR like a marketing manager…
…or like an engineering manager?