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The one local media form defying gravity

The one local media form defying gravity

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 Duncan Greive is joined by Phil Eastwood, GM of JCDecaux NZ, and Paul Maher, chair of OOHMAA, to discuss the rise and rise of out-of-home media. Once a backwater of the industry, it’s now the only locally operated sector showing robust growth. Partly a result of digital screens, partly a response to the hyper-saturation of ads in digital contexts, out-of-home has become what Eastwood calls “the last true broadcast medium”. This episode is in partnership with JCDecaux. Learn more about your ad choices. Visit megaphone.fm/adchoices
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