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The one with Walmart CMO William White about the essential strategic importance of remembering you can do anything but not everything.

The one with Walmart CMO William White about the essential strategic importance of remembering you can do anything but not everything.

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In this episode, Seth sits down with Walmart CMO, William White, to talk about the commercial value of brands even when you’re selling every-day-low-prices, how every touchpoint connects—or doesn’t, and using the emotional to drive the transactional.

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