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The role of purpose in business, with James Sandrini

The role of purpose in business, with James Sandrini

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What is purpose? How is it useful? Does every business need it?

Emily discusses all of this, and more, with James Sandrini - Strategy Director at Wildfarmed.

This episode covers various topics related to purpose in business, including:
  • Purpose as a pure cause V. Purpose as a marketign strategy
  • Retro-fitting purpose into existing organisations
  • The role of purpose in recruitment and employer branding
  • How to decide if you are ready for a purpose-led approach


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