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The surprising true story behind “the greatest ad ever made”

The surprising true story behind “the greatest ad ever made”

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 Most marketers will remember Apple’s 1984 ad. Many consider it the “greatest ad of all time”. But you probably don’t know that just 12 months earlier, Apple released a similar ad that failed. Why? Today on Nudge, bestselling author and storytelling expert Will Storr explains why. --- Access the bonus episode: https://nudge.kit.com/0d88279296 Read Will’s book: https://shorturl.at/yUGRC Visit Will’s website: https://www.thescienceofstorytelling.com/ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Sources: Bransford, J. D., & Johnson, M. K. (1972). Contextual prerequisites for understanding: Some investigations of comprehension and recall. Journal of Verbal Learning and Verbal Behavior, 11(6), 717–726. Flock Associates – Recife Sport club: Immortal Fans. Integrated Campaign by Ogilvy Brazil. https://youtu.be/E99ijQScSB8?si=TS3poMArJIqb-FtE Muth, C., Pepperell, R., & Carbon, C.-C. (2013). Give me Gestalt! Preference for cubist artworks revealing high detectability of objects. Leonardo, 46(5), 488–489. Walker, R., & Glenn, J. (2009). Significant Objects. Retrieved from https://significantobjects.com/ Wiessner, P. W. (2014). Embers of society: Firelight talk among the Ju/’hoansi Bushmen. Proceedings of the National Academy of Sciences USA, 111(39), 14027–14035. https://doi.org/10.1073/pnas.1404212111

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