I found Dr. Trasande quoted in a Washington Post article The health risks from plastics almost nobody knows about: Phthalates, chemicals found in plastics, are linked to an array of problems, especially in pregnancy. He said, "Endocrine-disrupting chemicals are one of the biggest global health threats of our time ... And 2 percent of us know about it---but 99 percent of us are affected by it.”

The article said that he said that "at the population level, scientists can see telltale signs that those chemicals are undermining human health, adding to growing male infertility or growing cases of ADHD." This outcome suggests a violation of this nation being founded on protecting life, liberty, and property, and the consent of the governed. I also found from this video, Food Contaminants and Additives, that he reported his results thoroughly, taking care not to venture outside his research.

I had to talk to him.

We talked about his research, what brought him to a new field, now burgeoning, of learning about chemicals that disrupt our endocrine systems---that is, they mess with our hormones. You'll hear that he didn't intend to go into it. It was (tragically) growing in importance since our hormone systems are becoming increasingly disrupted, as are those of many species.

I should be more accurate. They aren't passively being disrupted. Consumers are paying companies to produce chemicals that do it.

It sounds slimy and scary. I'd rather it didn't happen, but since it does, I'd rather know than not know. I think you would too.

• Dr. Trasande's NYU faculty page

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Reading Saabira's New York Times piece Throwaway Plastic Has Corrupted Us told me she saw more about plastic and its effect on our culture than most. A quote from it: "The social costs of our addiction to disposable plastics are more subtle but significant. Cooking skills have declined. Sit-down family meals are less common. Fast fashion, enabled by synthetic plastic fibers, is encouraging compulsive consumption and waste."

Her tenure at the Wall Street Journal told me she would communicate it effectively, pulling no punches. As much as I prefer not to link to social media, this video review by Chris van Tulleken, bestselling author of Ultra-Processed People, is about as positive a review as I've seen, all the more since he clarifies that he doesn't know her.

So I invited her to talk about her book Consumed: How Big Brands Got Us Hooked on Plastic. It launches today (October 7) in the US, so I've only finished the beginning, but it delivers. In our conversation, she describes what to expect when you read it, plus her back story driving her to write it.

Many reviews describe her humor. You'll hear that I held back from asking her about how she worked humor into the topic, since she's not a comedian so I wouldn't expect to perform unprepared, but no worry, she made me laugh unprompted and shared more humor from the book. Obviously it's a serious topic, and Saabira's work shows how much more serious than you probably thought, but being depressed doesn't help solve it.

• Saabira's home page
• Her New York Times piece that brought me to her: Throwaway Plastic Has Corrupted Us
• Her book page for Consumed
• The video review we mention by Chris van Tulleken, bestselling author of Ultra-Processed People

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Zach and I got so into our first conversation that we had to take a second one to get to the Spodek Method.

Listen for yourself, but I hear Zach working with three motivations:

His surfer, outdoors self wants to conserve, protect, and enjoy nature and enable others to do the same by experiencing it.

His CEO self wants to deliver what his customers want, despite what they want including polluting and depleting---that is, hurting people and wildlife---beyond what nearly anyone who ever lived has. They don't know it and his company's current message implies that they're helping, not hurting.

His leadership self wants to improve himself and his work, to resolve conflict, to explore his boundaries and his team's to see if they can change the world.

This situation exists in nearly everyone I know: we love humanity and nature, we live in a culture that rewards the destruction of each, and we want to help resolve that conflict. The difference with Zach is not that the stakes are higher. It's that he is willing to share this internal conflict publicly, not to hide it or act like it isn't there. Only by examining one's blind spots and vulnerabilities can one grow in the areas we care about most. Zach is out on the forefront.

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