💌Join the FREE newsletter RESONATE this week to get an exclusive breakdown of three proven psychology principles, tailored to crafting high-converting cold emails.

Want to craft compelling content and communications in 2025? In this episode, I’m joined by Phil Agnew, marketing expert and the brilliant mind behind Nudge, the UK's #1 marketing podcast. Together, we explore the transformative power of behavioral psychology in marketing and personal branding. From understanding decision-making systems to leveraging distinctiveness, anchoring, and reciprocity, this episode is packed with actionable insights to help you captivate your audience and boost conversions.

✨ In this episode, you'll learn:

• How small changes can make a big impact in influencing decisions.
• The principle of distinctiveness: why standing out means more than just being different.
• Anchoring and how the first impression sets the tone for all interactions.
• The science of reciprocity and its power in building trust and engagement.

⚡️ Favorite Quote:
"Specificity builds credibility. ‘492 reviews’ is more persuasive than ‘500 reviews.’

🤍 Book a FREE connection call to see if we are a good match for your speaking, storytelling & communication needs!

PS: Find more inspirational content by following me on Instagram or LinkedIn
PPS: Connect with Phill Agnew through his website here: https://www.nudgepodcast.com/about-me and check out his podcast: Nudge

👉 Check out episodes featuring past guests:
Dr. Jill Bolte Taylor, Lynne McTaggart, Dr. Stephen Porges, Dr. Eben Alexander, Sarah Baldwin, Dr. Lucy Hone, Dan Millman, Bruce Lipton, Anna the Anxiety Coach, Kristen Butler, and more!

Music by: Flood (Instrumental) by RYYZN https://soundcloud.com/ryyzn