In this practical and eye-opening episode of Thriving Therapist Talk, Nadene Van Der Linden dives into a deceptively simple yet game-changing topic: how you name your offers—even your freebies—can make or break their success.

Nadene explains that therapists often fall into the trap of naming resources based on what they think clients need, rather than what clients actually want. She stresses that even free offerings must be marketed with intention, and that the title is your first—and sometimes only—chance to capture attention and spark engagement.

If you’ve ever wondered why your freebie isn’t getting traction—or how to make your offers irresistible—this episode is a must-listen. Nadene’s insights will help you craft titles that speak directly to your ideal clients and drive real results.

Want to make sure you launch your offer right so you can help more people and create profit? Get the pre-launch bonus offer for

Launch Right. Sell More. Help More. Create Profit.

Join my free facebook group Business & Marketing Tips for Therapists

In this episode, Nadene Van Der Linden explores the pros and cons of one-to-one and one- to- many offers. She highlights the appeal of one-to-many formats like webinars and instant-access products, which can generate passive income after an initial investment of time and marketing. However, Nadene emphasizes that group offers come with challenges, including the need for active launches, strategic marketing funnels, and scheduling logistics that can deter clients who prefer personalized, private sessions. One-on-one coaching, by contrast, is often easier to sell due to its flexibility and direct value. Nadene encourages therapists to consider their own preferences and business goals, noting that one-on-one services can be packaged creatively to avoid trading time for money. Ultimately, success in either model requires a blend of mindset, marketing, and sales strategy, and Nadene offers coaching support for those ready to refine their approach. Details available in the show notes.

Key insights:

• Many therapists feel stuck trading time for money in one-on-one sessions.
• Group offers and instant-access products (like webinars or digital courses) can be created once and sold repeatedly, offering passive income potential.
• Pros and cons of 1 to many versus 1:1.
• Both 1:1 and 1 to many require marketing funnels
• 1:1 can also be packaged to move away from time per hour business model

Want to launch a new offer outside of 1:1 therapy and create impact & profit? Launch Magic guides you through all the steps to launch to maximise sales, meaning you can help more people with your offer & create profit. Pre-launch bonus available here.

Ready to create additional income streams with your expertise so you can do less 1:1? Join the waitlist for Thrive Amplified here

Nadene van der Linden is joined by Dr Bianca Sebben, a clinical psychologist who's blazing a trail in the psychedelic integration therapy world. They dive into Bianca’s journey into the field, how Indigenous wisdom plays a powerful role in healing, and some of the tricky stuff around marketing and the stigma that still lingers around psychedelics. They also talk about why real human connection matters so much in therapy, and Bianca shares some awesome insights on how therapists can get started with psychedelic integration training and what the future of mental health might look like.

Mentioned in the show

https://www.consciousinsights.com.au/elementsofintegration

Upcoming Perth training https://ipat.au/trainingevents

Ready to create additional income streams with your expertise so you can do less 1:1? Join the waitlist for Thrive Amplified here