TikTok's Viral Summer: New Features, Global Moves, and the Looming US Ban Deadline
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TikTok's Viral Summer: New Features, Global Moves, and the Looming US Ban Deadline
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TikTok has once again made headlines on multiple fronts and if you’ve been paying attention, you know the action has been non-stop. There’s a new viral wave on the platform for late August 2025: think last days of summer—sunset drives, rooftop hangs, and the now-ubiquitous “last summer hurrah” montages flooding everyone’s For You page. Playful trends like couples running in chase scenes, and the “imposter challenge” inspired by Among Us, are making the rounds, while memes like the “Nothing beats a Jet2 holiday” and the inexplicably everywhere Labubu plush toys have the internet in a chokehold. Epidemic Sound and Inflow Network both note these summer trends are touching every corner of TikTok right now.
Behind the scenes, TikTok’s business moves are equally high-profile. Just this week, TechCrunch reports TikTok rolled out a big messaging overhaul allowing users to send voice notes—up to 60 seconds long—and images in DMs, all in a bid to make the app a true messaging powerhouse to rival WhatsApp and Instagram. These features are rolling out now, building TikTok’s reputation as more than just a video platform but a full-fledged social hangout, with renewed privacy protections for teens as well.
The political drama stateside is as tense as ever. The Los Angeles Times just covered President Trump’s comments on the ongoing threat of a TikTok ban. After Congress approved a U.S. ban unless ByteDance sold its controlling stake, Trump has kept extending the deadline—now three times—with the next date looming September 17. He told reporters he’s not eager to shut TikTok down, calling security fears “overrated,” and even touted his own TikTok campaign account. Congressional and public opinion remain split, and the latest Pew survey shows decreasing support for a ban, suggesting TikTok is more entrenched in American culture than ever.
Meanwhile, CEO Shou Zi Chew is globe-trotting. He just announced TikTok’s new regional headquarters opening in Riyadh in early 2025, as covered by SceneNow. At global business conferences, Chew is pitching TikTok as a partner for regional growth, especially in Saudi Arabia’s fast-changing media scene. Chew also faced sharp questioning in a recent U.S. Senate hearing, drawing viral commentary around his Singaporean roots and ownership ties—an ever-present narrative in TikTok’s regulatory challenges.
And don’t miss TikTok’s huge “See Where Music Takes You” campaign, which just dropped. Newsroom.TikTok highlights how the campaign boosts the platform’s standing as the ultimate launchpad for new artists and viral hits, featuring up-and-comers like Ravyn Lenae whose careers have exploded thanks to TikTok.
From trending content to international expansion, political flashpoints to new features and massive marketing pushes, TikTok is everywhere and in the spotlight. Whether or not it stays that way in the U.S. after September, well, absolutely everyone—from teens to politicians to campaign strategists—is waiting to find out.
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