TikTok's Whiplash: Trump's Stance Flip, Saudi HQ, and Lawsuit Fallout
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TikTok's Whiplash: Trump's Stance Flip, Saudi HQ, and Lawsuit Fallout
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Just days ago Donald Trump stunned political watchers by reversing his stance on TikTok, going from fierce critic to open supporter. Fox Business reports that the White House has now officially launched an account on the app, with Trump himself featured in debut videos and brushing off the same national security fears he once spotlighted as “highly overrated.” This about-face comes after Congress last year passed a divest-or-ban bill, demanding TikTok’s Chinese parent ByteDance sell the U.S. operations or face a full app store ban. Yet since reclaiming the presidency, Trump has pushed back the deadline three times, promising to keep doing so as negotiations drag on—essentially parking the law and dimming prospects of any near-term TikTok ban. The next deadline looms September 17, but with TikTok now woven into Trump’s communications toolkit, pressure for an immediate ban has receded, even while Commerce Secretary Howard Lutnick talks tough on the airwaves about pulling the plug if China refuses to sell.
On the business front, TikTok’s CEO Shou Zi Chew just confirmed the much-anticipated regional headquarters opening in Riyadh set for early next year—a nod to the platform’s ambitions in the Middle East, as reported by SceneNow. At the recent Future Investment Initiative conference, Chew highlighted TikTok’s plans to partner widely across sectors in Saudi Arabia, which further cements the app’s global expansion even as it navigates drama stateside.
In legal news, TikTok still faces the fallout from a coalition of states led by North Carolina suing the company for allegedly designing the app to be addictive for minors. CBS News aired newly unsealed internal videos in which TikTok employees from years ago are heard wrestling with concerns about user wellbeing and the product’s compulsiveness. TikTok forcefully fired back, labeling the footage misleading and “cherry-picked,” and insisted it came from formative safety discussions well before the platform exploded in popularity.
Meanwhile, on social media and the influencer scene, brands and creators are capitalizing on top August trends from self-aware humor and dance challenges to high-emotion storytelling, according to Pepper Agency. Sentiment around TikTok remains split online, but strategic partnerships and new shop rules rolling out with the platform’s updated Community Guidelines on September 13 could further shape the influencer economy’s next big moves.
On the public relations circuit, CEO Shou Zi Chew is reportedly planning to attend Donald Trump’s inauguration in January, where he’ll likely maintain the company’s high-profile diplomacy as the U.S. market plays waiting game with D.C. TikTok’s blend of headline drama, legal battles, global growth, and White House glitter continues to captivate and confound almost daily.
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