Top Funnel Fix with Eric Wiegand
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Top Funnel Fix with Eric Wiegand
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In this episode of Training That Works, Rustin Schroeder talks with Eric Wiegand about how to solve the top-of-funnel problem without chaos. Eric breaks down why “try-this” pivots kill momentum, why the worst training is no training, and how to make learning stick with AI-powered roleplays, repeatable systems, and spiffs that actually drive results.
He shares the mindset shift behind today’s best sellers... buyers aren’t afraid of missing out, they’re afraid of messing up. Eric explains how to remove that fear, what he’d implement on day one, and the single playbook he runs to get fast, consistent pipeline growth. If you want training that scales across your whole team and fixes top funnel fast, this episode is it.
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