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Tourism Triumphs and Trials: A Deep Dive with David Frost, the CEO of SATSA

Tourism Triumphs and Trials: A Deep Dive with David Frost, the CEO of SATSA

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In this episode of Kusa Cast, host Graeme Watson interviews David Frost, the CEO of the Southern Africa Tourism Services Association (SATSA). The discussion revolves around the current state of tourism in South Africa, the challenges faced by the industry, and the efforts made to overcome these obstacles.


About The Guest:

David Frost is the Chief Executive Officer of the Southern Africa Tourism Services Association (SATSA). He has a rich background in economics and extensive experience in the tourism sector. His significant contributions focus on job creation through tourism. Before joining SATSA, Frost worked on various tourism strategies in Namibia and other parts of Africa. He has been leading SATSA since 2013, advocating for the tourism industry and addressing challenges to enhance South Africa's tourism competitiveness.

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