Toyota Surprises 1 Millionth SmartPath Customer With Free RAV4
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Toyota Surprises 1 Millionth SmartPath Customer With Free RAV4
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Toyota Surprises 1 Millionth SmartPath Customer With Free RAV4
Toyota celebrated a major milestone as its SmartPath digital retail program reached 1 million customers.
Key Points:
- The Winner:Dorianne Malone, a Philadelphia-area mom and school administrator, became the 1 millionth SmartPath customer.
- She purchased her third Toyota—a brand-new RAV4—at Ardmore Toyota in Pennsylvania.
- Toyota executives surprised her by paying off the vehicle in full, leaving her with no car payments.
- About SmartPath:Introduced in 2020, SmartPath allows customers to seamlessly move between online research and in-dealership shopping.
- Designed for convenience, transparency, and improved buying experiences.
- Toyota’s Statement:John Myers, GM of Retail Transformation at Toyota North America, said the milestone proves SmartPath is a key differentiator and reflects the hard work of Toyota dealers and teams.
Big Picture:
The celebration highlights Toyota’s growing success in digital retailing, while rewarding customer loyalty with a memorable surprise — a free RAV4 that symbolizes SmartPath’s impact on reshaping the modern car-buying experience.
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