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Transforming Conference Scheduling with Agentforce

Transforming Conference Scheduling with Agentforce

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 Today on the Salesforce Admins Podcast, we talk to Marisa Hambleton, Chief Delivery Officer and Founder of MH2X, and a member of the Salesforce MVP Hall of Fame. Join us as we chat about her experience in the TDX Agentforce Hackathon as a member of team MH4 and why clean data is essential for AI. You should subscribe for the full episode, but here are a few takeaways from our conversation with Marisa Hambleton. The intense Tetris of conference scheduling Marisa is a co-leader of the Phoenix Developer Group and the lead organizer for Cactusforce, a community conference for Salesforce Developers and Architects. In other words, she knows how much work goes into scheduling speaker tracks and getting everything organized. Juggling speaker availability and placing them in the correct conference rooms without double-booking anyone takes up hours of time behind the scenes. “It’s an intense game of Tetris,” Marisa says, “and that’s a gross understatement.” So she was thrilled when Melissa Hill Dees asked her to join team MH4 and build a conference scheduling agent for the TDX Agentforce Hackathon. Why data hygiene is foundational for Agentforce With only 16 hours to build a working agent, the team had to split up responsibilities so they could hit the ground running. Marisa’s focus was on the data, which they brought in from Cactusforce and Midwest Dreamin’. Marisa’s biggest takeaway from her first time building an agent is that data quality is foundational for any work you do with AI. That needs to be the starting point. Even though they were working with a relatively small data set, they had a lot of cleanup work to do if they wanted their agent to work right. How to get your org ready for advancements in AI If you’re looking to implement Agentforce in your org, Marisa recommends starting with the Salesforce Well-Architected Framework. We’re only scratching the surface of what will be possible with AI, but you need to do everything you can right now to make your data easy to work with. There’s a lot more great stuff from Marisa Hambleton about data hygiene and what’s next for Agentforce, so be sure to listen to the full episode. And don’t forget to subscribe to the Salesforce Admins Podcast so you can catch us every Thursday. Podcast swag Salesforce Admins on the Trailhead Store Learn more Salesforce Admins Podcast Episode: When Collaboration Meets Agentforce: The MH4 Hackathon Story Trailhead: Salesforce Well-Architected Framework Cactusforce Admin Trailblazers Group Admin Trailblazers Community Group Social Marisa on LinkedIn Salesforce Admins on LinkedIn Salesforce Admins on X Mike on Bluesky social Mike on Threads Mike on X Full show transcript Mike Gerholdt: Welcome to the Salesforce Admin's podcast. Today, we're chatting with Marisa Hambleton, Chief Delivery Officer at MH2X, and a longtime leader in the Salesforce ecosystem. Now, this is part two of the MH to the Power of Four episodes where we talked to the team that participated in the TDX Hackathon about the agent that they built. Boy, I got to tell you, if you ever organized a community conference or just wrestled with a gnarly spreadsheet, Marisa's insights into scheduling and automation using Agentforce technology we're really going to hit home. I love that she's going to walk us through how she and the Hackathon team built the agent from her perspective and what she did. Plus, she shares why clean data and a well-architected mindset are must haves for any admin looking to build for the future. Make sure to follow the podcast so you don't miss out on more great conversations like this one. With that, let's get Marisa on the podcast. Marisa, welcome to the podcast. Marisa Hambleton: I'm glad to be here. Mike Gerholdt: You are the second MH of the MH, I believe it's MH quad, right? Isn't that what Melissa Hill Dees told me? It is MH to the Power of Four. Marisa Hambleton: MH to the Power of Four. Mike Gerholdt: Power of Four. Marisa Hambleton: Yes, or MH four. You can just read it MH Four, but MH to the Power of Four, to the Fourth ... Mike Gerholdt: I know, but I like the Power of Four. It sounds a little more strong. Marisa Hambleton: Yes. Mike Gerholdt: We talked with Melissa Hill Dees on the last episode about the TDX Hackathon and the agent that you built, but just per chance, if somebody didn't listen to that episode, can you tell us a little bit about, well, first, who you are and what you do, and then a brief overview of that project that you built at the Hackathon. Marisa Hambleton: Sure. Marisa Hambleton, I am the Chief Delivery Officer of MH2X. That is my consulting firm. I've been in the ecosystem over 15 years. I'm a Salesforce MVP Hall of Fame, and I am also the Phoenix developer, one of the leaders. I am the lead organizer of Cactus Force, a community conference for Salesforce developers and architects. My role in Cactus force is one of the things that led me and ...

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